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tannico.com website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 83 checks
This review found 28 issues worth fixing on tannico.com, 7 of them high impact, across 83 checks. The most urgent: main-thread work: 5.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,124 of 102,276 reviewed websitesbeats 97%
- #1,026 of 56,803 online storesbeats 97%
- #993 of 51,667 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 135 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 141 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 175 ms |
| Sep 19, 2026 | 202 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 264 ms |
| Oct 10, 2026 | 246 ms |
| Oct 17, 2026 | 214 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,193 HTML elements
The page has 3,193 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, posthog.com and Klaviyo and others), adding 2.1 MB and 913 ms of main-thread time.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 495 KiBAbout 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
550 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Shopify adds 391 ms
391 msShopify costs a phone 391 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
355 KiB16 files are served with short cache lifetimes, so returning visitors download them again (355 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.
Reduce unused CSS
51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Award-Winning Wines 2026”.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 226 ms
226 msScripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 683 ms
683 msReal visitors wait 683 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 566 requests
4.0 MBYour homepage downloads 4.0 MB in 566 requests on a phone: other files 1.7 MB (329), scripts 1.6 MB (174) and fonts 318 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.tannico.it)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
618 internal links, 7 external
The homepage links to 618 pages on tannico.com and 7 external pages.
6 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Tannico is the largest online wine shop specialized in the sale of Italian and international wines, spirits, and champa…”.
One H1 headline
Your main headline reads: “Tannico Great wines: buy online Wine and Champagne”.
Title: 50 characters
Your title is a healthy 50 characters: “Tannico Great wines: buy online Wine and Champagne”.
Canonical URL set
The canonical URL is https://www.tannico.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tannico.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,516 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.tannico.com/llms.txt (7 KiB, 50 links), a plain-text guide to the site for AI tools.
Other pages
9 linked pages hidden from search
https://www.tannico.com/collections/selezione-permanente-biodinamici-e-naturali/sconto-attivo, https://www.tannico.com/collections/vini-premiati-in-offerta, https://www.tannico.com/collections/vini-vini-sotto-i-10-euro/sconto-attivo, https://www.tannico.com/collections/selezioni-i-migliori-vini-sotto-i-20-euro/sconto-attivo, https://www.tannico.com/collections/vini-vini-sotto-i-50-euro/sconto-attivo and https://www.tannico.com/collections/champagne-champagne-sotto-i-30-euro/sconto-attivo and 3 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
9 pages without an H1
https://www.tannico.com/collections/all-our-promo-4, https://www.tannico.com/collections/selezione-permanente-biodinamici-e-naturali/sconto-attivo, https://www.tannico.com/collections/vini-premiati-in-offerta, https://www.tannico.com/collections/vini-vini-sotto-i-10-euro/sconto-attivo, https://www.tannico.com/collections/selezioni-i-migliori-vini-sotto-i-20-euro/sconto-attivo and https://www.tannico.com/collections/vini-vini-sotto-i-50-euro/sconto-attivo and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://www.tannico.com/blogs/tannico, https://www.tannico.com/collections/all-our-promo-4, https://www.tannico.com/collections/vini-vini-sotto-i-10-euro/sconto-attivo, https://www.tannico.com/collections/selezioni-i-migliori-vini-sotto-i-20-euro/sconto-attivo and https://www.tannico.com/collections/vini-vini-sotto-i-50-euro/sconto-attivo took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 257 words of copy
The homepage carries about 257 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up — it takes a minute” and “Learn more and customize”.
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Buy a Gift Card”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tannico.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Persistent Cart · Klaviyo Email Marketing Sms · Cart Persistify · Discount Kit · Swym Wishlist Plus · Polar Analytics · webgains.com · b-cdn.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on tannico.com, including 14 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.