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taos.com website review
Visit site (opens in a new tab)Reviewed 27 October 202653 issues · 98 checks
This review found 53 issues worth fixing on taos.com, 26 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.8 s |
| May 16, 2026 | 4.8 s |
| May 23, 2026 | 4.8 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.2 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.1 s |
| Jul 25, 2026 | 5.0 s |
| Aug 1, 2026 | 5.1 s |
| Aug 8, 2026 | 5.0 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 286 ms |
| May 16, 2026 | 288 ms |
| May 23, 2026 | 290 ms |
| May 30, 2026 | 291 ms |
| Jun 6, 2026 | 301 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 301 ms |
| Jun 27, 2026 | 304 ms |
| Jul 4, 2026 | 288 ms |
| Jul 11, 2026 | 287 ms |
| Jul 18, 2026 | 287 ms |
| Jul 25, 2026 | 283 ms |
| Aug 1, 2026 | 291 ms |
| Aug 8, 2026 | 295 ms |
| Aug 15, 2026 | 299 ms |
| Aug 22, 2026 | 311 ms |
| Aug 29, 2026 | 323 ms |
| Sep 5, 2026 | 337 ms |
| Sep 12, 2026 | 352 ms |
| Sep 19, 2026 | 364 ms |
| Sep 26, 2026 | 371 ms |
| Oct 3, 2026 | 378 ms |
| Oct 10, 2026 | 383 ms |
| Oct 17, 2026 | 382 ms |
| Oct 24, 2026 | 378 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.4 s · 4.3 MB146 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).
Reduce unused JavaScript
3.3 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
4.2 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.
Reduce unused CSS
1.8 s · 1.7 MBAbout 1.7 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.
IBM Digital Analytics adds 2.0 s
2.0 sIBM Digital Analytics costs a phone 2.0 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.7 s
A phone's processor spends 16.7 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (IBM Digital Analytics, Clarity and o11.tech and others), adding 3.5 MB and 3.2 s of main-thread time.
Clarity adds 518 ms
518 msClarity costs a phone 518 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 427 ms. During a long task the page ignores taps.
2,652 HTML elements
The page has 2,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
178 KiB5 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
150 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
Legacy JavaScript
100 ms · 36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify CSS
64 KiB64 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 20.9 s
20.9 sYour largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two female programmers working on new project in the office…”.
Speed Index: 23.9 s
23.9 sVisually, the page fills in at 23.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 48.1 s
48.1 sThe page becomes fully interactive after 48.1 s. Good is under 3.8 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 377 ms
377 msReal visitors wait 377 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 286 ms to 378 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0.039
0.039The layout barely moves while loading (CLS 0.039, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 356 requests
7.8 MBYour homepage downloads 7.8 MB in 356 requests on a phone: scripts 5.0 MB (148), images 1.2 MB (50) and other files 962 KiB (137). Under 2 MB keeps phones on slow connections fast.
About 2.2 g of CO₂ per visit
2.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.20 g of CO₂e: 264.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (12 elements)
Certain ARIA roles must be contained by particular parents: 12 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
<svg> elements with an img or image role must have alternative text (3 elements)
<svg> elements with an img or image role must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (55 elements)
All page content should be contained by landmarks: 55 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (3 elements)
Heading levels should only increase by one: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Service and WebPage) but with 1 problem, for example “Service: no offers (price) block”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
22 internal links, 3 external
The homepage links to 22 pages on taos.com and 3 external pages.
7 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “Redefining excellence in cloud services and hybrid cloud operations with IBM's cloud platform engineering services.”.
One H1 headline
Your main headline reads: “Cloud Platform Engineering Services”.
Title: 35 characters
Your title is a healthy 35 characters: “Platform Engineering Services | IBM”.
Canonical URL set
The canonical URL is https://www.ibm.com/consulting/platform-engineering-services.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ibm.com/content/sitemap/href-sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.ibm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (838 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.ibm.com/downloads/documents/us-en/17f55bd4e7b9f49c, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a title
https://www.ibm.com/downloads/documents/us-en/1227cc9dd54b9bb2 has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.ibm.com/forms/mkt-53467 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://www.ibm.com/forms/mkt-53467 and https://www.ibm.com/downloads/documents/us-en/1227cc9dd54b9bb2 have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.ibm.com/homepage, whose canonical is https://www.ibm.com/us-en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.ibm.com/forms/mkt-53467, https://www.ibm.com/downloads/documents/us-en/1227cc9dd54b9bb2 and https://www.ibm.com/thought-leadership/institute-business-value/c-suite-study/ceo have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.ibm.com/thought-leadership/institute-business-value/c-suite-study/ceo has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
1 checks passed
Titles are unique
Every page we checked has its own title.
Best practices
2 broken images
2 images failed to load on a phone, for example https://id.rlcdn.com/464526.gif.
6 small tap targets
6 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 862 words of copy
The homepage carries about 862 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up for asset-first AMS assessment”.
6 calls to action
The homepage has 6 calls to action, for example “Sign up for asset-first AMS assessment”, “Learn more” and “Subscribe now”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
39 cookies set on arrival
39Opening the homepage sets 39 cookies, 3 of them by other companies (measured from a US location before any click).
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at taos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Microsoft Clarity
- Hosting
- Prolexic Ip Protect
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on taos.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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