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tbotw.org website review

Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 93 checks

This review found 42 issues worth fixing on tbotw.org, 18 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
180 ms118 msMay 2Oct 17155 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026128 ms
May 9, 2026125 ms
May 16, 2026128 ms
May 23, 2026127 ms
May 30, 2026128 ms
Jun 6, 2026137 ms
Jun 13, 2026135 ms
Jun 20, 2026143 ms
Jun 27, 2026142 ms
Jul 4, 2026139 ms
Jul 11, 2026138 ms
Jul 18, 2026139 ms
Jul 25, 2026138 ms
Aug 1, 2026138 ms
Aug 8, 2026132 ms
Aug 15, 2026138 ms
Aug 22, 2026150 ms
Aug 29, 2026167 ms
Sep 5, 2026170 ms
Sep 12, 2026173 ms
Sep 19, 2026157 ms
Sep 26, 2026157 ms
Oct 3, 2026147 ms
Oct 10, 2026150 ms
Oct 17, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tbotw.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tbotw.org at 0.4 s0.4 s
  2. tbotw.org at 0.9 s0.9 s
  3. tbotw.org at 1.3 s1.3 s
  4. tbotw.org at 1.7 s1.7 s
  5. tbotw.org at 2.2 s2.2 s
  6. tbotw.org at 2.6 s2.6 s
  7. tbotw.org at 3.1 s3.1 s
  8. tbotw.org at 3.5 s3.5 s

Speed

10 to fix49
  • Reduce unused JavaScript

    6.8 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Improve image delivery

    2.6 s · 684 KiB

    3 images could be 684 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    2.5 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Use efficient cache lifetimes

    1.9 s · 357 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (357 KiB).

  • Reduce unused CSS

    1.0 s · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Google CDN adds 630 ms

    630 ms

    Google CDN costs a phone 630 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 56 ms

    56 ms

    LiveChat costs a phone 56 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 18 KiB

    18 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 11.6 s

    11.6 s

    The first text or image appears after 11.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 128 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 307 ms

    307 ms

    Scripts block taps and scrolling for 307 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 509 ms

    509 ms

    Real visitors wait 509 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 121 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 121 requests on a phone: scripts 2.4 MB (61), images 1.3 MB (14) and other files 370 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (128 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (95 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 156.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8591
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (828 characters)

    Your meta description is 828 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 28 internal links, 22 external

    The homepage links to 28 pages on tbotw.org and 22 external pages.

5 checks passed
  • Title: 38 characters

    Your title is a healthy 38 characters: “Home - The Bridge Over Troubled Waters”.

  • Canonical URL set

    The canonical URL is https://tbotw.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://tbotw.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://tbotw.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (213 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 4 pages share 2 titles

    https://tbotw.org/careers and https://tbotw.org/jobs all use the title “The Bridge Over Troubled Waters - Careers - 😀👍”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://tbotw.org/careers and https://tbotw.org/jobs use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://tbotw.org/support-us, whose canonical is https://tbotw.org/get-involved. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    https://tbotw.org/services, https://tbotw.org/blog, https://tbotw.org/photo-gallery, https://tbotw.org/careers, https://tbotw.org/contact-us and https://tbotw.org/media-inquiries and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://tbotw.org/photo-gallery and https://tbotw.org/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 278 words of copy

    The homepage carries about 278 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “CONTACT US”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “CONTACT US”, “Learn More” and “Learn More About Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tbotw.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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