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tcgplayer.com website review

Visit site (opens in a new tab)Reviewed 12 October 202642 issues · 66 checks

This review found 42 issues worth fixing on tcgplayer.com, 22 of them high impact, across 66 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s3.9 sApr 18Oct 34.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20264.0 s
Apr 25, 20264.0 s
May 2, 20264.1 s
May 9, 20264.1 s
May 16, 20264.1 s
May 23, 20264.1 s
May 30, 20264.1 s
Jun 6, 20264.1 s
Jun 13, 20264.1 s
Jun 20, 20264.1 s
Jun 27, 20264.2 s
Jul 4, 20264.3 s
Jul 11, 20264.4 s
Jul 18, 20264.5 s
Jul 25, 20264.6 s
Aug 1, 20264.6 s
Aug 8, 20264.5 s
Aug 15, 20264.5 s
Aug 22, 20264.5 s
Aug 29, 20264.6 s
Sep 5, 20264.6 s
Sep 12, 20264.6 s
Sep 19, 20264.6 s
Sep 26, 20264.6 s
Oct 3, 20264.7 s
Real-visitor tap response (INP)75th percentile, phones
177 ms160 msApr 18Oct 3173 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026169 ms
Apr 25, 2026169 ms
May 2, 2026167 ms
May 9, 2026165 ms
May 16, 2026164 ms
May 23, 2026163 ms
May 30, 2026163 ms
Jun 6, 2026163 ms
Jun 13, 2026163 ms
Jun 20, 2026163 ms
Jun 27, 2026163 ms
Jul 4, 2026162 ms
Jul 11, 2026162 ms
Jul 18, 2026164 ms
Jul 25, 2026168 ms
Aug 1, 2026171 ms
Aug 8, 2026173 ms
Aug 15, 2026175 ms
Aug 22, 2026175 ms
Aug 29, 2026173 ms
Sep 5, 2026172 ms
Sep 12, 2026171 ms
Sep 19, 2026171 ms
Sep 26, 2026171 ms
Oct 3, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tcgplayer.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tcgplayer.com at 0.9 s0.9 s
  2. tcgplayer.com at 1.8 s1.8 s
  3. tcgplayer.com at 2.8 s2.8 s
  4. tcgplayer.com at 3.7 s3.7 s
  5. tcgplayer.com at 4.6 s4.6 s
  6. tcgplayer.com at 5.5 s5.5 s
  7. tcgplayer.com at 6.4 s6.4 s
  8. tcgplayer.com at 7.3 s7.3 s

Speed

12 to fix9
  • Use efficient cache lifetimes

    5.0 s · 3.6 MB

    127 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).

  • Improve image delivery

    4.8 s · 2.0 MB

    23 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.

  • Reduce unused JavaScript

    4.3 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    3.5 s

    66 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Mobile performance score: 9

    9/100

    Your mobile performance score is 9 (desktop: 13). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, forethought.ai and Qualtrics and others), adding 2.1 MB and 1.4 s of main-thread time.

  • Reduce unused CSS

    860 ms · 172 KiB

    About 172 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 860 ms faster on a phone.

  • Google Tag Manager adds 907 ms

    907 ms

    Google Tag Manager costs a phone 907 ms of main-thread work and 996 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 596 ms. During a long task the page ignores taps.

  • forethought.ai adds 488 ms

    488 ms

    forethought.ai costs a phone 488 ms of main-thread work and 931 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,970 HTML elements

    The page has 1,970 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 75 KiB

    Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.15

    1.15

    For real visitors the layout shifts by 1.15 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.4 s

    4.4 s

    Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 11.3 s

    11.3 s

    The first text or image appears after 11.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 34.7 s

    34.7 s

    Your largest element takes 34.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Reality Fracture”.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 50.3 s

    50.3 s

    The page becomes fully interactive after 50.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.51

    0.51

    The layout shifts by 0.51 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 169 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 451 ms

    451 ms

    Real visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix33
  • Page weight: 10.5 MB in 496 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 496 requests on a phone: scripts 5.4 MB (290), images 4.0 MB (41) and other files 497 KiB (84). Under 2 MB keeps phones on slow connections fast.

  • About 3.0 g of CO₂ per visit

    2.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9080
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 7 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 9 WCAG 2.2 A/AA and best-practice rules on the phone render: 7 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Your Trusted Marketplace for Collectible Trading Card Games - TCGplayer”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Buy Magic: The Gathering Cards, Yu-Gi-Oh! Cards, Pokémon Cards, One Piece CCG, Digimon TCG, Flesh and Blood, Lorcana, C…”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tcgplayer.com/sitemap/index.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.tcgplayer.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=Barlow:wght@500;700&famil…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 0 words

    The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tcgplayer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 42 issues on tcgplayer.com, including 22 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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