tchem.com website review

7 images could be 356 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

6 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and Cloudflare CDN and others), adding 364 KiB and 293 ms of main-thread time.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Thatcher Home Graphic Main”. Most of its time is resource load delay (5.6 s).

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 11.9 MB in 73 requests on a phone: media 9.9 MB (2), images 1.4 MB (27) and scripts 362 KiB (22). Under 2 MB keeps phones on slow connections fast.

14 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

Thatcher-Truck-768x256.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

14 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.36 g of CO₂e: 403.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Home” and “From agriculture to water treatment, we’re the ch…”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 56 pages on tchem.com and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.tchem.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.tchem.com/industries, https://www.tchem.com/construction, https://www.tchem.com/mining, https://www.tchem.com/power-generation, https://www.tchem.com/toll-blending and https://www.tchem.com/water-treatment and 4 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 319 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.