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tedbaker.rs website review

Visit site (opens in a new tab)Reviewed 7 November 202622 issues · 71 checks

This review found 22 issues worth fixing on tedbaker.rs, 4 of them high impact, across 71 checks. The most urgent: images must have alternative text (8 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
145 ms108 msMay 23Oct 31141 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026114 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026113 ms
Jul 11, 2026115 ms
Jul 18, 2026115 ms
Jul 25, 2026116 ms
Aug 1, 2026113 ms
Aug 8, 2026116 ms
Aug 15, 2026119 ms
Aug 22, 2026122 ms
Aug 29, 2026127 ms
Sep 5, 2026125 ms
Sep 12, 2026128 ms
Sep 19, 2026125 ms
Sep 26, 2026123 ms
Oct 3, 2026128 ms
Oct 10, 2026128 ms
Oct 17, 2026131 ms
Oct 24, 2026140 ms
Oct 31, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tedbaker.rs (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tedbaker.rs at 0.4 s0.4 s
  2. tedbaker.rs at 0.8 s0.8 s
  3. tedbaker.rs at 1.1 s1.1 s
  4. tedbaker.rs at 1.5 s1.5 s
  5. tedbaker.rs at 1.9 s1.9 s
  6. tedbaker.rs at 2.3 s2.3 s
  7. tedbaker.rs at 2.6 s2.6 s
  8. tedbaker.rs at 3.0 s3.0 s

Speed

1 to fix98
  • Render-blocking requests

    700 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 700 ms.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, pages.dev and avada.io and others), adding 264 KiB and 169 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

  • Improve image delivery

    76 KiB

    7 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    38 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

  • Reduce unused JavaScript

    33 KiB

    About 33 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

3 checks passed
  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 480 ms of it running JavaScript. That is comfortably low.

  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

12 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 629 ms

    629 ms

    Real visitors wait 629 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Our new website will be available soon”.

  • Time to Interactive: 3.6 s

    3.6 s

    The page is fully interactive after 3.6 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

  • Total Blocking Time: 27 ms

    27 ms

    Scripts block the page for only 27 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 40.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.2 MB in 130 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 130 requests on a phone: other files 788 KiB (77), scripts 215 KiB (38) and images 91 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8190
  • Images must have alternative text (8 elements)

    Images must have alternative text: 8 elements on the page fail this check, rated critical by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7773
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (18 characters)

    Your title is only 18 characters: “– Ted Baker Serbia”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.

  • No XML sitemap

    No XML sitemap at https://tedbaker.rs/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 6 internal links, 0 external

    The homepage links to 6 pages on tedbaker.rs and 0 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Ted Baker Serbia”.

  • Canonical URL set

    The canonical URL is https://tedbaker.rs/password.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://tedbaker.rs/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 20 words

    The homepage has only about 20 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE!”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “SUBSCRIBE!” and “Sign up now!”.

  • 7 short forms

    7 short forms (6 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tedbaker.rs, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Ecomposer Builder · Holest Pay Ted Baker Serbia · avada.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on tedbaker.rs, including 3 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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