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tecovas.com website review
Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 68 checks
This review found 28 issues worth fixing on tecovas.com, 8 of them high impact, across 68 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Tecovas
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #59,168 of 96,581 reviewed websitesbeats 34%
- #36,393 of 52,366 online storesbeats 26%
- #34,377 of 47,444 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 221 ms |
| May 30, 2026 | 221 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 227 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 227 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 222 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 223 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 229 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 236 ms |
| Sep 12, 2026 | 241 ms |
| Sep 19, 2026 | 248 ms |
| Sep 26, 2026 | 253 ms |
| Oct 3, 2026 | 253 ms |
| Oct 10, 2026 | 254 ms |
| Oct 17, 2026 | 255 ms |
| Oct 24, 2026 | 257 ms |
| Oct 31, 2026 | 257 ms |
| Nov 7, 2026 | 257 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.9 s
7.9 s
11.8 s
15.8 s
19.7 s
23.7 s
27.6 s
31.6 s
Speed
Reduce unused JavaScript
1.1 s · 168 KiBAbout 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, adn.cloud and Adobe TypeKit and others), adding 5.2 MB and 942 ms of main-thread time.
Shopify adds 870 ms
870 msShopify costs a phone 870 ms of main-thread work and 4.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
450 ms · 28 KiB1 file is served with short cache lifetimes, so returning visitors download them again (28 KiB).
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
358 KiB10 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
sanity.io adds 0 ms
0 mssanity.io costs a phone 0 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user INP: 295 ms
295 msReal visitors wait 295 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 928 ms
928 msReal visitors wait 928 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 7.2 s
7.2 sThe page becomes fully interactive after 7.2 s. Good is under 3.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 221 ms to 257 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 75 ms
75 msScripts block the page for only 75 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 81 requests
5.2 MBYour homepage downloads 5.2 MB in 81 requests on a phone: media 4.0 MB (2), images 548 KiB (12) and scripts 456 KiB (41). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
SEO
Title is long (79 characters)
Your title is 79 characters, so Google will cut it off around 60: “Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids | Tecovas”.
206 internal links, 9 external
The homepage links to 206 pages on tecovas.com and 9 external pages.
7 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Shop handcrafted cowboy boots, cowgirl boots, hats, and western apparel from Tecovas. Built to last and made for everyd…”.
One H1 headline
Your main headline reads: “Love, The West”.
Canonical URL set
The canonical URL is https://www.tecovas.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tecovas.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
llms.txt published
The site publishes https://www.tecovas.com/llms.txt (6 KiB, 81 links), a plain-text guide to the site for AI tools.
Other pages
8 pages share a title
https://www.tecovas.com/shop, https://www.tecovas.com/shop/c/gifts-for-him, https://www.tecovas.com/shop/c/gifts-for-her, https://www.tecovas.com/shop/c/the-mini-me-shop, https://www.tecovas.com/shop/c/gifts-under-100 and https://www.tecovas.com/shop/c/boot-stuffers and 2 others all use the title “Handmade Boots from Classic Western Bootmakers | Tecovas | Tecovas”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages share a meta description
https://www.tecovas.com/shop, https://www.tecovas.com/shop/c/gifts-for-him, https://www.tecovas.com/shop/c/gifts-for-her, https://www.tecovas.com/shop/c/the-mini-me-shop, https://www.tecovas.com/shop/c/gifts-under-100 and https://www.tecovas.com/shop/c/boot-stuffers and 2 others use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
https://www.tecovas.com/shop/c/gift-guide took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 494 words of copy
The homepage carries about 494 words of visible text.
2 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Sign Up for Early Access”, “Shop All” and “Shop Gifts for Him”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tecovas.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 74 open roles
- Teams
- Retail Field - Brooklyn, NY (7), Retail Field - DFW Area (7), Retail Field- College Station (6), Retail Field - Austin, TX (5)
- Job board
- greenhouse
- Careers page
- www.tecovas.com/careers (opens in a new tab)
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on tecovas.com, including 17 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.