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tecovas.com website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 68 checks

This review found 28 issues worth fixing on tecovas.com, 8 of them high impact, across 68 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Tecovas

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.2 s
Oct 31, 20262.0 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
262 ms216 msMay 23Nov 7257 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026221 ms
May 30, 2026221 ms
Jun 6, 2026221 ms
Jun 13, 2026227 ms
Jun 20, 2026227 ms
Jun 27, 2026227 ms
Jul 4, 2026227 ms
Jul 11, 2026222 ms
Jul 18, 2026221 ms
Jul 25, 2026221 ms
Aug 1, 2026223 ms
Aug 8, 2026227 ms
Aug 15, 2026229 ms
Aug 22, 2026229 ms
Aug 29, 2026229 ms
Sep 5, 2026236 ms
Sep 12, 2026241 ms
Sep 19, 2026248 ms
Sep 26, 2026253 ms
Oct 3, 2026253 ms
Oct 10, 2026254 ms
Oct 17, 2026255 ms
Oct 24, 2026257 ms
Oct 31, 2026257 ms
Nov 7, 2026257 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tecovas.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tecovas.com at 3.9 s3.9 s
  2. tecovas.com at 7.9 s7.9 s
  3. tecovas.com at 11.8 s11.8 s
  4. tecovas.com at 15.8 s15.8 s
  5. tecovas.com at 19.7 s19.7 s
  6. tecovas.com at 23.7 s23.7 s
  7. tecovas.com at 27.6 s27.6 s
  8. tecovas.com at 31.6 s31.6 s

Speed

9 to fix64
  • Reduce unused JavaScript

    1.1 s · 168 KiB

    About 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, adn.cloud and Adobe TypeKit and others), adding 5.2 MB and 942 ms of main-thread time.

  • Shopify adds 870 ms

    870 ms

    Shopify costs a phone 870 ms of main-thread work and 4.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    450 ms · 28 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    358 KiB

    10 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • sanity.io adds 0 ms

    0 ms

    sanity.io costs a phone 0 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 295 ms

    295 ms

    Real visitors wait 295 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 928 ms

    928 ms

    Real visitors wait 928 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 7.2 s

    7.2 s

    The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 221 ms to 257 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 75 ms

    75 ms

    Scripts block the page for only 75 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 5.2 MB in 81 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 81 requests on a phone: media 4.0 MB (2), images 548 KiB (12) and scripts 456 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fix92
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

SEO

1 to fixGoogle 10093
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids | Tecovas”.

  • 206 internal links, 9 external

    The homepage links to 206 pages on tecovas.com and 9 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Shop handcrafted cowboy boots, cowgirl boots, hats, and western apparel from Tecovas. Built to last and made for everyd…”.

  • One H1 headline

    Your main headline reads: “Love, The West”.

  • Canonical URL set

    The canonical URL is https://www.tecovas.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tecovas.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • llms.txt published

    The site publishes https://www.tecovas.com/llms.txt (6 KiB, 81 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 8 pages share a title

    https://www.tecovas.com/shop, https://www.tecovas.com/shop/c/gifts-for-him, https://www.tecovas.com/shop/c/gifts-for-her, https://www.tecovas.com/shop/c/the-mini-me-shop, https://www.tecovas.com/shop/c/gifts-under-100 and https://www.tecovas.com/shop/c/boot-stuffers and 2 others all use the title “Handmade Boots from Classic Western Bootmakers | Tecovas | Tecovas”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages share a meta description

    https://www.tecovas.com/shop, https://www.tecovas.com/shop/c/gifts-for-him, https://www.tecovas.com/shop/c/gifts-for-her, https://www.tecovas.com/shop/c/the-mini-me-shop, https://www.tecovas.com/shop/c/gifts-under-100 and https://www.tecovas.com/shop/c/boot-stuffers and 2 others use the same meta description. A description written for each page earns more clicks.

  • 1 page slow to respond

    https://www.tecovas.com/shop/c/gift-guide took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 494 words of copy

    The homepage carries about 494 words of visible text.

2 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Sign Up for Early Access”, “Shop All” and “Shop Gifts for Him”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tecovas.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
74 open roles
Teams
Retail Field - Brooklyn, NY (7), Retail Field - DFW Area (7), Retail Field- College Station (6), Retail Field - Austin, TX (5)
Job board
greenhouse

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on tecovas.com, including 17 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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