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teddyfresh.com website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 82 checks

This review found 30 issues worth fixing on teddyfresh.com, 9 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
88 ms78 msMay 16Oct 3185 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202680 ms
Aug 8, 202686 ms
Aug 15, 202686 ms
Aug 22, 202686 ms
Aug 29, 202686 ms
Sep 5, 202686 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202685 ms
Oct 17, 202684 ms
Oct 24, 202685 ms
Oct 31, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of teddyfresh.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. teddyfresh.com at 0.4 s0.4 s
  2. teddyfresh.com at 0.8 s0.8 s
  3. teddyfresh.com at 1.1 s1.1 s
  4. teddyfresh.com at 1.5 s1.5 s
  5. teddyfresh.com at 1.9 s1.9 s
  6. teddyfresh.com at 2.3 s2.3 s
  7. teddyfresh.com at 2.6 s2.6 s
  8. teddyfresh.com at 3.0 s3.0 s

Speed

11 to fix57
  • Reduce unused JavaScript

    1.2 s · 503 KiB

    About 503 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Klaviyo and others), adding 1.4 MB and 855 ms of main-thread time.

  • Improve image delivery

    421 KiB

    19 images could be 421 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 294 ms

    294 ms

    Google Tag Manager costs a phone 294 ms of main-thread work and 149 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 231 ms

    231 ms

    rebuyengine.com costs a phone 231 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.

  • 2,504 HTML elements

    The page has 2,504 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 168 ms

    168 ms

    Klaviyo costs a phone 168 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 20 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Total Blocking Time: 632 ms

    632 ms

    Scripts block taps and scrolling for 632 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 85 ms

    85 ms

    Real visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 331 ms

    331 ms

    Real visitors wait 331 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.8 MB in 407 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 407 requests on a phone: images 6.4 MB (181), scripts 1.3 MB (93) and other files 759 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 299.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 337 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (11 characters)

    Your title is only 11 characters: “Teddy Fresh”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 273 internal links, 5 external

    The homepage links to 273 pages on teddyfresh.com and 5 external pages.

7 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Shop the Teddy Fresh Official Website. Browse the Latest Collections, New Arrivals, Hoodies, Beanies, Sweats, and more.”.

  • One H1 headline

    Your main headline reads: “Teddy Fresh”.

  • Canonical URL set

    The canonical URL is https://teddyfresh.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://teddyfresh.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,060 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://teddyfresh.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://teddyfresh.com/collections/kids and https://teddyfresh.com/collections/classics have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://teddyfresh.com/collections/latest-releases, https://teddyfresh.com/collections/all-apparel, https://teddyfresh.com/collections/all-tees-tops, https://teddyfresh.com/collections/all-hoodies-sweatshirts, https://teddyfresh.com/collections/all-jackets and https://teddyfresh.com/collections/all-pants and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 21 small tap targets

    21 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'SI_PREVIEW_EXPIRY_KEY' has already been declared”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 389 words of copy

    The homepage carries about 389 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teddyfresh.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Gdpr Backpack · Back In Stock · b-cdn.net · cloudfront.net · shipinsure.io · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Hiring

Hiring
1 open role
Teams
Design Department (1)
Job board
bamboohr

Company

Founded
2017
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on teddyfresh.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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