Website review, no card needed

tee-ma.com logo

tee-ma.com website review

Visit site (opens in a new tab)Reviewed 12 November 202614 issues · 64 checks

This review found 14 issues worth fixing on tee-ma.com, 5 of them high impact, across 64 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of tee-ma.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tee-ma.com at 0.4 s0.4 s
  2. tee-ma.com at 0.8 s0.8 s
  3. tee-ma.com at 1.1 s1.1 s
  4. tee-ma.com at 1.5 s1.5 s
  5. tee-ma.com at 1.9 s1.9 s
  6. tee-ma.com at 2.3 s2.3 s
  7. tee-ma.com at 2.6 s2.6 s
  8. tee-ma.com at 3.0 s3.0 s

Speed

5 to fix94
  • Use efficient cache lifetimes

    1.1 s · 1.4 MB

    11 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Improve image delivery

    936 KiB

    5 images could be 936 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 205 ms

    205 ms

    Google Tag Manager costs a phone 205 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 166 KiB

    About 166 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 305 KiB and 205 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

3 checks passed
  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 348 ms of it running JavaScript. That is comfortably low.

  • Server response: 137 ms

    137 ms

    Your server sent the HTML in 137 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix92
  • Time to Interactive: 7.5 s

    7.5 s

    The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.1 s

    3.1 s

    Your largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CORGA”.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 71 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 71 requests on a phone: images 1.6 MB (34), scripts 458 KiB (11) and fonts 155 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9698
  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.jlia.or.jp/)”.

  • 90 internal links, 3 external

    The homepage links to 90 pages on tee-ma.com and 3 external pages.

7 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “A portal that connects stories, brands and products to share the value and appeal of Japanese leather in Japan and abro…”.

  • One H1 headline

    Your main headline reads: “The House of Japan Leather”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Japanese Leather Portal - The House of Japan Leather”.

  • Canonical URL set

    The canonical URL is https://ho-jl.com/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ho-jl.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://ho-jl.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (986 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 2 pages slow to respond

    https://ho-jl.com/en/products/shoes and https://ho-jl.com/en/products/bags took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 884 words of copy

    The homepage carries about 884 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tee-ma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 14 issues on tee-ma.com, including 7 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25