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telecolumbus.com website review
Visit site (opens in a new tab)Reviewed 29 October 202626 issues · 68 checks
This review found 26 issues worth fixing on telecolumbus.com, 14 of them high impact, across 68 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 780 ms |
| May 16, 2026 | 809 ms |
| May 23, 2026 | 852 ms |
| May 30, 2026 | 854 ms |
| Jun 6, 2026 | 864 ms |
| Jun 13, 2026 | 892 ms |
| Jun 20, 2026 | 927 ms |
| Jun 27, 2026 | 949 ms |
| Jul 4, 2026 | 958 ms |
| Jul 11, 2026 | 956 ms |
| Jul 18, 2026 | 987 ms |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 99 ms |
| May 16, 2026 | 99 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 99 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 98 ms |
| Jun 20, 2026 | 102 ms |
| Jun 27, 2026 | 100 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 99 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 99 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
3.0 s
3.4 s
Speed
Improve image delivery
2.9 s · 4.1 MB10 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
50 ms · 43 KiBAbout 43 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 50 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.
Reduce unused CSS
20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 301 ms of it running JavaScript. That is comfortably low.
Server response: 309 ms
309 msYour server sent the HTML in 309 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.9 s
20.9 sYour largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Aktuelles PŸUR verteidigt Testsieg im connect Hotline-Test …”.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Largest content (LCP) got 62% slower for real visitors
+62%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 99 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 100 ms
100 msReal visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Total Blocking Time: 16 ms
16 msScripts block the page for only 16 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.0 MB in 55 requests
6.0 MBYour homepage downloads 6.0 MB in 55 requests on a phone: images 5.7 MB (33), scripts 204 KiB (16) and fonts 121 KiB (3). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.
9 images far larger than shown
3.0 MB9 images are downloaded at several times the size a phone draws them, for example brekoanalyse2026.png at 1,421 px wide, shown at 350 px. Resized copies would save about 3.0 MB.
18 images in older formats
18 images (5.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (4.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “Startseite – Tele Columbus AG”. Between 30 and 65 characters leaves room to say what you do and for whom.
70 internal links, 11 external
The homepage links to 70 pages on telecolumbus.com and 11 external pages.
7 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “Website der Tele Columbus AG mit Informationen aus den Bereichen Unternehmen, Presse, IR, Nachhaltigkeit und Karriere.”.
One H1 headline
Your main headline reads: “Tele Columbus AG”.
Canonical URL set
The canonical URL is https://www.telecolumbus.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.telecolumbus.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.telecolumbus.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (726 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
https://www.telecolumbus.com/en declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
7 pages without a meta description
https://www.telecolumbus.com/en, https://www.telecolumbus.com/unternehmen/produkte, https://www.telecolumbus.com/unternehmen/corporate-governance, https://www.telecolumbus.com/unternehmen/wohnungswirtschaftlicher-beirat, https://www.telecolumbus.com/unternehmen/beteiligungen and https://www.telecolumbus.com/unternehmen/verbaende and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://www.telecolumbus.com/unternehmen, https://www.telecolumbus.com/unternehmen/produkte, https://www.telecolumbus.com/presse and https://www.telecolumbus.com/presse/corporate-blog took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
57 of 71 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 614 words of copy
The homepage carries about 614 words of visible text.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at telecolumbus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- VSE NET GmbH
Company
- Founded
- 1985
- Headquarters
- Berlin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on telecolumbus.com, including 9 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.