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tele2.nl website review

Visit site (opens in a new tab)Reviewed 28 October 202632 issues · 82 checks

This review found 32 issues worth fixing on tele2.nl, 15 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
258 ms243 msMay 9Oct 24254 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026254 ms
May 16, 2026250 ms
May 23, 2026251 ms
May 30, 2026256 ms
Jun 6, 2026255 ms
Jun 13, 2026253 ms
Jun 20, 2026250 ms
Jun 27, 2026245 ms
Jul 4, 2026246 ms
Jul 11, 2026252 ms
Jul 18, 2026252 ms
Jul 25, 2026247 ms
Aug 1, 2026245 ms
Aug 8, 2026245 ms
Aug 15, 2026248 ms
Aug 22, 2026254 ms
Aug 29, 2026255 ms
Sep 5, 2026254 ms
Sep 12, 2026253 ms
Sep 19, 2026254 ms
Sep 26, 2026254 ms
Oct 3, 2026255 ms
Oct 10, 2026256 ms
Oct 17, 2026255 ms
Oct 24, 2026254 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tele2.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tele2.nl at 0.4 s0.4 s
  2. tele2.nl at 0.8 s0.8 s
  3. tele2.nl at 1.2 s1.2 s
  4. tele2.nl at 1.6 s1.6 s
  5. tele2.nl at 2.0 s2.0 s
  6. tele2.nl at 2.4 s2.4 s
  7. tele2.nl at 2.8 s2.8 s
  8. tele2.nl at 3.2 s3.2 s

Speed

10 to fix49
  • Use efficient cache lifetimes

    2.6 s · 757 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (757 KiB).

  • Reduce unused JavaScript

    1.1 s · 550 KiB

    About 550 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 849 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 85). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, VWO and Usercentrics CMP and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    450 ms · 128 KiB

    About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    550 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 550 ms.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    275 KiB

    3 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 85 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Leuk dat je de Odido website bezoekt. Je hebt hieronder 2 k…”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Total Blocking Time: 741 ms

    741 ms

    Scripts block taps and scrolling for 741 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 230 ms

    230 ms

    Real visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 254 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 480 ms

    480 ms

    Real visitors wait 480 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 69 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 69 requests on a phone: scripts 1.4 MB (23), images 886 KiB (20) and fonts 184 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 94.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9091
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 187 internal links, 10 external

    The homepage links to 187 pages on tele2.nl and 10 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Bestel je mobiele abonnement in de online shop. Ontdek daarnaast Internet, TV en Vast Bellen van Odido. Stel je eigen p…”.

  • One H1 headline

    Your main headline reads: “Het beste van Mobiel, Glasvezel en TV.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Odido: je provider voor Mobiel, Glasvezel en TV.”.

  • Canonical URL set

    The canonical URL is https://www.odido.nl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.odido.nl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (941 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.odido.nl/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=966b68af-0bd5-4a50-b6fc-297b9b39b53a&referrer=&landingpage=https%3A%2F%2Fwww.odido.nl%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 618 words of copy

    The homepage carries about 618 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Start Slim platform”, “Contact met Odido Service” and “Neem contact op”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tele2.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Azure

Company

Founded
1997

Upkeep, stack, hiring and company data from programmable.info

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