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tepeusa.com website review

Visit site (opens in a new tab)Reviewed 10 November 202644 issues · 92 checks

This review found 44 issues worth fixing on tepeusa.com, 14 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
157 ms120 msMay 23Nov 7149 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026124 ms
May 30, 2026126 ms
Jun 6, 2026126 ms
Jun 13, 2026125 ms
Jun 20, 2026125 ms
Jun 27, 2026130 ms
Jul 4, 2026130 ms
Jul 11, 2026133 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026133 ms
Aug 22, 2026135 ms
Aug 29, 2026138 ms
Sep 5, 2026138 ms
Sep 12, 2026138 ms
Sep 19, 2026145 ms
Sep 26, 2026148 ms
Oct 3, 2026153 ms
Oct 10, 2026153 ms
Oct 17, 2026152 ms
Oct 24, 2026150 ms
Oct 31, 2026152 ms
Nov 7, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tepeusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tepeusa.com at 0.9 s0.9 s
  2. tepeusa.com at 1.8 s1.8 s
  3. tepeusa.com at 2.7 s2.7 s
  4. tepeusa.com at 3.6 s3.6 s
  5. tepeusa.com at 4.5 s4.5 s
  6. tepeusa.com at 5.4 s5.4 s
  7. tepeusa.com at 6.3 s6.3 s
  8. tepeusa.com at 7.2 s7.2 s

Speed

14 to fix42
  • Reduce unused JavaScript

    8.7 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.4 s · 909 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (909 KiB).

  • Render-blocking requests

    4.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Privy and others), adding 3.1 MB and 1.5 s of main-thread time.

  • Reduce unused CSS

    630 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 630 ms faster on a phone.

  • Improve image delivery

    550 ms · 118 KiB

    6 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Legacy JavaScript

    500 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Google CDN adds 432 ms

    432 ms

    Google CDN costs a phone 432 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 257 ms

    257 ms

    Google Tag Manager costs a phone 257 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 242 ms

    242 ms

    Privy costs a phone 242 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bold Commerce adds 225 ms

    225 ms

    Bold Commerce costs a phone 225 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 47 ms

    47 ms

    Shopify costs a phone 47 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 11.4 s

    11.4 s

    The first text or image appears after 11.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.6 s

    23.6 s

    Your largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 31.1 s

    31.1 s

    The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 124 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 898 ms

    898 ms

    Real visitors wait 898 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 474 ms

    474 ms

    Scripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.8 MB in 329 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 329 requests on a phone: scripts 3.2 MB (110), other files 1.5 MB (161) and images 557 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    4 KiB

    1 image is downloaded at several times the size a phone draws it, for example Slider_01_mobile.jpg at 1,216 px wide, shown at 390 px. Resized copies would save about 4 KiB.

  • About 1.7 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8491
  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Positive tabindex

    9 elements have a tabindex above 0, which scrambles the keyboard order.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7784
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Oral Health Care & Interdental Brushes – TePe Oral Health Care, Inc.”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 149 internal links, 15 external

    The homepage links to 149 pages on tepeusa.com and 15 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “TePe Interdental Brushes, Toothbrushes & Picks are used daily by Consumers & Dental Professionals in 80+ countries worl…”.

  • One H1 headline

    Your main headline reads: “TePe Oral Health Care, Inc.”.

  • Canonical URL set

    The canonical URL is https://www.tepeusa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tepeusa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (931 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.tepeusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 3 pages share a title

    https://www.tepeusa.com/collections/tepe-interdental-brushes, https://www.tepeusa.com/collections/tepe-interdental-brushes-original and https://www.tepeusa.com/pages/tepe-interdental-brushes all use the title “TePe Interdental Brushes – TePe Oral Health Care, Inc.”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without an H1

    https://www.tepeusa.com/collections/tepe-interdental-brushes and https://www.tepeusa.com/collections/tepe-interdental-brushes-original have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot call lion.init more than once”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 528 words of copy

    The homepage carries about 528 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Shop Now”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop TePe Products”, “Contact” and “Learn More”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 112 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tepeusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Loyalty Rewards And Referrals · Judge Me Reviews · Klaviyo Email Marketing Sms · Dr Free Gift · Attentive · Microsoft Clarity · Mntn · Privy Pop Ups Email Sms · Bold Subscriptions · Order Value Booster · Restockrocket · shappify.com · boldapps.net · ecocart.tools · attn.tv · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Anaheim

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on tepeusa.com, including 23 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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