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tentree.com website review

Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 93 checks

This review found 38 issues worth fixing on tentree.com, 8 of them high impact, across 93 checks. The most urgent: page weight: 8.7 MB in 339 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
115 ms95 msMay 16Oct 31113 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 202699 ms
May 30, 2026102 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026107 ms
Jul 4, 2026108 ms
Jul 11, 2026110 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026111 ms
Aug 15, 2026110 ms
Aug 22, 2026111 ms
Aug 29, 2026112 ms
Sep 5, 2026111 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tentree.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tentree.com at 0.7 s0.7 s
  2. tentree.com at 1.3 s1.3 s
  3. tentree.com at 2.0 s2.0 s
  4. tentree.com at 2.6 s2.6 s
  5. tentree.com at 3.3 s3.3 s
  6. tentree.com at 4.0 s4.0 s
  7. tentree.com at 4.6 s4.6 s
  8. tentree.com at 5.3 s5.3 s

Speed

12 to fix59
  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and rebuyengine.com and others), adding 5.7 MB and 1.8 s of main-thread time.

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 577 ms

    577 ms

    Google Tag Manager costs a phone 577 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 87 ms

    87 ms

    Shopify costs a phone 87 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • JSDelivr CDN adds 472 ms

    472 ms

    JSDelivr CDN costs a phone 472 ms of main-thread work and 17 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    460 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (460 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.

  • Improve image delivery

    388 KiB

    20 images could be 388 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,751 HTML elements

    The page has 2,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    146 KiB

    About 146 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Total Blocking Time: 982 ms

    982 ms

    Scripts block taps and scrolling for 982 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 456 ms

    456 ms

    Real visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.7 MB in 339 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 339 requests on a phone: media 3.8 MB (2), scripts 2.3 MB (106) and images 1.4 MB (65). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 294.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 10093
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8378
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 138 links crawlers can't follow

    138 links have no real href, so search engines can't follow them.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 163 internal links, 13 external

    The homepage links to 163 pages on tentree.com and 13 external pages.

4 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Tentree | Sustainable Clothing—Every Item Plants 10 Trees”.

  • Canonical URL set

    The canonical URL is https://www.tentree.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tentree.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (828 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to /collections/womens-dresses-and-rompers, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages slow to respond

    /collections/womens, /collections/womens-t-shirts-tanks and /collections/womens-tops-shirts took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    40 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 388 words of copy

    The homepage carries about 388 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WOMENS” and “SHOP MENS”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “SHOP NOW”, “The Consignment Shop” and “Shop Womens”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tentree.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · Triplewhale · Klaviyo Email Marketing Sms · Okendo · Applovin Shop Integration · Pushowl · Tentree Cart App · yotpo.com · cloudfront.net · rechargecdn.com · oxiapps.com · attn.tv · automizely.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
2 open roles
Teams
Content (1), Wholesale (1)
Job board
bamboohr

Company

Headquarters
Vancouver

Upkeep, stack, hiring and company data from programmable.info

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