terribleideas.ca website review

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

1 third-party service load with your homepage (Shopify), adding 87 KiB and 28 ms of main-thread time.

1 image could be 21 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Product mockup”.

The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your meta description is only 28 characters: “Terrible Ideas, Great Merch!”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 18 pages on terribleideas.ca and 1 external page.

https://terribleideas.ca/products/balls-t-shirt-say-it-with-your-chest and https://terribleideas.ca/products/balls-t-shirt-say-it-with-your-chest-1 all use the title “"Balls" T-Shirt – Say It with Your Chest – terrible ideas ca”. Search engines can't tell which page to show for a search, so each competes with the others.

https://terribleideas.ca/collections/mugs, https://terribleideas.ca/policies/refund-policy, https://terribleideas.ca/policies/privacy-policy, https://terribleideas.ca/policies/terms-of-service and https://terribleideas.ca/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://terribleideas.ca/products/balls-t-shirt-say-it-with-your-chest and https://terribleideas.ca/products/balls-t-shirt-say-it-with-your-chest-1 use the same meta description. A description written for each page earns more clicks.

https://terribleideas.ca/products/balls-t-shirt-say-it-with-your-chest-1 has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 95 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager, Pinterest Tag, Snap Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.