terryludwig.com website review

The page has 5,371 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

6 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

4 third-party services load with your homepage (cloudfront.net, Klaviyo and Shopify and others), adding 301 KiB and 74 ms of main-thread time.

4 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 72 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 48.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 25 characters: “Terry Ludwig Pastels, LLC”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 32 characters: “Soft Pastels Handmade in America”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 44 pages on terryludwig.com and 5 external pages.

https://terryludwig.com/products/v100-eggplant and https://terryludwig.com/products/14-best-loved-basics all use the title “Quality soft pastels uniform across all densities of hue. – Terry Lud…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://terryludwig.com/collections/all, https://terryludwig.com/policies/shipping-policy, https://terryludwig.com/collections/bundles, https://terryludwig.com/collections/sticks, https://terryludwig.com/collections/paper and https://terryludwig.com/collections/handmade-color-chart and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://terryludwig.com/products/v100-eggplant and https://terryludwig.com/products/14-best-loved-basics use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 360 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.