Website review, no card needed

tervita.com logo

tervita.com website review

Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 86 checks

This review found 36 issues worth fixing on tervita.com, 14 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
123 ms106 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026110 ms
Jun 13, 2026108 ms
Jun 20, 2026110 ms
Jun 27, 2026112 ms
Jul 4, 2026112 ms
Jul 11, 2026115 ms
Jul 18, 2026113 ms
Jul 25, 2026111 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026114 ms
Aug 29, 2026115 ms
Sep 5, 2026113 ms
Sep 12, 2026111 ms
Sep 19, 2026112 ms
Sep 26, 2026114 ms
Oct 3, 2026112 ms
Oct 10, 2026116 ms
Oct 17, 2026117 ms
Oct 24, 2026117 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tervita.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tervita.com at 0.4 s0.4 s
  2. tervita.com at 0.8 s0.8 s
  3. tervita.com at 1.1 s1.1 s
  4. tervita.com at 1.5 s1.5 s
  5. tervita.com at 1.9 s1.9 s
  6. tervita.com at 2.3 s2.3 s
  7. tervita.com at 2.6 s2.6 s
  8. tervita.com at 3.0 s3.0 s

Speed

10 to fix45
  • Improve image delivery

    2.8 s · 1.8 MB

    9 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Use efficient cache lifetimes

    3.2 s · 714 KiB

    149 files are served with short cache lifetimes, so returning visitors download them again (714 KiB).

  • Render-blocking requests

    2.6 s

    85 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Reduce unused JavaScript

    1.9 s · 573 KiB

    About 573 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.4 MB and 1.3 s of main-thread time.

  • Google Tag Manager adds 782 ms

    782 ms

    Google Tag Manager costs a phone 782 ms of main-thread work and 663 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 279 ms

    279 ms

    Facebook costs a phone 279 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 285 ms. During a long task the page ignores taps.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    80 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.5 s

    21.5 s

    Your largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “On September 1, 2026, GFL Environmental Inc. announced that…”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 563 ms

    563 ms

    Scripts block taps and scrolling for 563 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 472 ms

    472 ms

    Real visitors wait 472 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.087

    0.087

    The layout barely moves while loading (CLS 0.087, good is under 0.1).

Images and page weight

5 to fix29
  • Page weight: 4.1 MB in 194 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 194 requests on a phone: images 2.3 MB (27), scripts 1.4 MB (49) and stylesheets 238 KiB (86). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    1.2 MB

    6 images are downloaded at several times the size a phone draws them, for example Westerner Days Parade 2025 (9).jpg at 1,920 px wide, shown at 280 px. Resized copies would save about 1.2 MB.

  • 1 image over 500 KB

    Westerner Days Parade 2025 (9).jpg weighs 588 KiB. On a phone connection a single image that size takes seconds.

  • 6 images below the first screen load straight away

    6 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    GFLbanner_two 4.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (82 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8492
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (7 elements)

    Headings should not be empty: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “transformingwaste into value”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 119 internal links, 15 external

    The homepage links to 119 pages on tervita.com and 15 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Waste management made easy with SECURE’s metal recycling. Over 60 years of eco-friendly scrap solutions, clean-up servi…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “SECURE Waste Management | Transforming Waste Into Value”.

  • Canonical URL set

    The canonical URL is https://secure.ca/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://secure.ca/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://secure.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://secure.ca/process, whose canonical is https://secure.ca/process-recovery. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 18 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 678 words of copy

    The homepage carries about 678 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “LEARN MORE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Download 2025 Sustainability Report” and “Download 2026 Q2 Financials”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tervita.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on tervita.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25