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tesmert.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 72 checks

This review found 33 issues worth fixing on tesmert.com, 7 of them high impact, across 72 checks. The most urgent: main-thread work: 5.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of tesmert.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tesmert.com at 1.1 s1.1 s
  2. tesmert.com at 2.3 s2.3 s
  3. tesmert.com at 3.4 s3.4 s
  4. tesmert.com at 4.5 s4.5 s
  5. tesmert.com at 5.6 s5.6 s
  6. tesmert.com at 6.8 s6.8 s
  7. tesmert.com at 7.9 s7.9 s
  8. tesmert.com at 9.0 s9.0 s

Speed

9 to fix60
  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    900 ms · 545 KiB

    12 images could be 545 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Hotjar and tidio.co and others), adding 2.1 MB and 1.1 s of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 564 ms

    564 ms

    Shopify costs a phone 564 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 424 ms

    424 ms

    Hotjar costs a phone 424 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    317 KiB

    About 317 KiB of JavaScript is downloaded but never used on this page.

  • 2,326 HTML elements

    The page has 2,326 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • tidio.co adds 125 ms

    125 ms

    tidio.co costs a phone 125 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    170 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 52 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Render-blocking requests

    100 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix62
  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 358 ms

    358 ms

    Scripts block taps and scrolling for 358 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.091

    0.091

    The layout barely moves while loading (CLS 0.091, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 4.4 MB in 366 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 366 requests on a phone: scripts 1.5 MB (200), images 1.3 MB (30) and other files 781 KiB (80). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    T2210-kvm-switch-scene-banner-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    111 KiB

    1 image is downloaded at several times the size a phone draws it, for example new_arrives_home.png at 1,920 px wide, shown at 350 px. Resized copies would save about 111 KiB.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9796
  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (167 characters)

    Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 70 internal links, 2 external

    The homepage links to 70 pages on tesmert.com and 2 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “KVM Switches for Multiple Computers | TESmert”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Best Desktop KVM Switch | HDMI, DisplayPort, USB-C | TESmert”.

  • Canonical URL set

    The canonical URL is https://www.tesmert.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tesmert.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    36%

    The HTML your server sends has 714 of the 1,998 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.tesmert.com/llms.txt (23 KiB, 69 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 3 pages without a meta description

    https://www.tesmert.com/blogs/article, https://www.tesmert.com/pages/wholesale and https://www.tesmert.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.tesmert.com/products/t1210-hdmi-kvm-switch, whose canonical is https://www.tesmert.com/products/t1210. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://www.tesmert.com/apps/parcelpanel, https://www.tesmert.com/pages/new-arrivals, https://www.tesmert.com/products/t5410, https://www.tesmert.com/products/t1210-hdmi-kvm-switch, https://www.tesmert.com/products/t2210 and https://www.tesmert.com/products/t422 and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://www.tesmert.com/products/t5410, https://www.tesmert.com/products/t1210-hdmi-kvm-switch, https://www.tesmert.com/products/t2210, https://www.tesmert.com/products/t422 and https://www.tesmert.com/products/t722 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 20 small tap targets

    20 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,998 words of copy

    The homepage carries about 1,998 words of visible text.

5 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop KVMs”, “Contact Us” and “Track Your Order”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and a star rating.

  • Analytics in place

    Analytics detected: Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tesmert.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uppromote Affiliate · Judge Me Reviews · Rimix Product Badges · Affliate By Secomapp · Snapcoupon · Ecomsend · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on tesmert.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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