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tezos.com website review

Visit site (opens in a new tab)Reviewed 5 November 202652 issues · 87 checks

This review found 52 issues worth fixing on tezos.com, 16 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.1 s4.4 sMay 16Oct 315.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.1 s
May 23, 20265.2 s
May 30, 20265.4 s
Jun 6, 20265.9 s
Jun 13, 20265.8 s
Jun 20, 20265.7 s
Jun 27, 20265.7 s
Jul 4, 20265.1 s
Jul 11, 20265.1 s
Jul 18, 20265.3 s
Jul 25, 20265.5 s
Aug 1, 20265.6 s
Aug 8, 20265.6 s
Aug 15, 20265.5 s
Aug 22, 20265.2 s
Aug 29, 20265.1 s
Sep 5, 20264.9 s
Sep 12, 20264.6 s
Sep 19, 20265.0 s
Sep 26, 20265.1 s
Oct 3, 20265.0 s
Oct 10, 20265.1 s
Oct 17, 20264.8 s
Oct 24, 20264.7 s
Oct 31, 20265.0 s
Real-visitor tap response (INP)75th percentile, phones
203 ms125 msMay 16Oct 31180 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026181 ms
May 23, 2026176 ms
May 30, 2026169 ms
Jun 6, 2026177 ms
Jun 13, 2026164 ms
Jun 20, 2026164 ms
Jun 27, 2026163 ms
Jul 4, 2026162 ms
Jul 11, 2026161 ms
Jul 18, 2026154 ms
Jul 25, 2026178 ms
Aug 1, 2026189 ms
Aug 8, 2026194 ms
Aug 15, 2026164 ms
Aug 22, 2026156 ms
Aug 29, 2026134 ms
Sep 5, 2026142 ms
Sep 12, 2026165 ms
Sep 19, 2026159 ms
Sep 26, 2026174 ms
Oct 3, 2026167 ms
Oct 10, 2026168 ms
Oct 17, 2026173 ms
Oct 24, 2026173 ms
Oct 31, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tezos.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tezos.com at 0.5 s0.5 s
  2. tezos.com at 0.9 s0.9 s
  3. tezos.com at 1.4 s1.4 s
  4. tezos.com at 1.8 s1.8 s
  5. tezos.com at 2.3 s2.3 s
  6. tezos.com at 2.7 s2.7 s
  7. tezos.com at 3.2 s3.2 s
  8. tezos.com at 3.6 s3.6 s

Speed

11 to fix40
  • Use efficient cache lifetimes

    15.6 s · 3.3 MB

    46 files are served with short cache lifetimes, so returning visitors download them again (3.3 MB).

  • Reduce unused JavaScript

    5.6 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Vimeo and posthog.com and others), adding 7.6 MB and 340 ms of main-thread time.

  • Document request latency

    1.1 MB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Vimeo adds 158 ms

    158 ms

    Vimeo costs a phone 158 ms of main-thread work and 7.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 79 KiB

    Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused CSS

    300 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 107 KiB

    4 images could be 107 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 65 ms

    65 ms

    Your server sent the HTML in 65 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.1 s

    5.1 s

    Real visitors wait 5.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 16.5 s

    16.5 s

    The first text or image appears after 16.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 33.9 s

    33.9 s

    Your largest element takes 33.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to the next generation in blockchain design: modula…”.

  • Speed Index: 16.5 s

    16.5 s

    Visually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.8 s

    36.8 s

    The page becomes fully interactive after 36.8 s. Good is under 3.8 s.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 947 ms

    947 ms

    Real visitors wait 947 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 591 ms

    591 ms

    Scripts block taps and scrolling for 591 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.1 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.2 MB in 86 requests

    13.2 MB

    Your homepage downloads 13.2 MB in 86 requests on a phone: other files 7.6 MB (33), scripts 3.0 MB (25) and HTML 1.6 MB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (91 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (112 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.7 g of CO₂ per visit

    3.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.74 g of CO₂e: 449.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8588
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (65 elements)

    All page content should be contained by landmarks: 65 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8365
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “Home | Tezos”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (187 characters)

    Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://tezos.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at tezos.com/robots.txt, the first file search crawlers ask for.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • 25 internal links, 36 external

    The homepage links to 25 pages on tezos.com and 36 external pages.

1 checks passed
  • Canonical URL set

    The canonical URL is https://tezos.com/.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://tezos.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (641 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix57
  • 1 page without a title

    https://tezos.com/learn/activate has no <title>, so Google invents the link text in results.

  • 1 page points its canonical at the homepage

    https://tezos.com/tez declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://tezos.com/tez all use the title “Home | Tezos”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://tezos.com/ecosystem, https://tezos.com/defi and https://tezos.com/learn/activate have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://tezos.com/community and https://tezos.com/tez use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://tezos.com/tezos-x, https://tezos.com/tezlink, https://tezos.com/tez, https://tezos.com/learn/activate, https://tezos.com/carbon and https://tezos.com/privacy-notice have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://tezos.com/learn/activate and https://tezos.com/feedback have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

4 to fixGoogle 5483
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 small tap targets

    2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unrecognized Content-Security-Policy directive 'prefetch-src'.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 895 words of copy

    The homepage carries about 895 words of visible text.

4 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Learn more” and “Buy tez (XTZ)”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and 8 trust badges.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tezos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
AWS

Hiring

Hiring
1 open role
Job board
careers page

Company

Founded
2014
Headquarters
Zug

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on tezos.com, including 22 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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