theacesstore.com website review

About 731 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

20 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and nice-team.net and others), adding 1.3 MB and 769 ms of main-thread time.

Google Tag Manager costs a phone 372 ms of main-thread work and 652 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

About 108 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

44 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB JavaScript is shipped twice across bundles.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 221 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 211 requests on a phone: scripts 1.6 MB (83), other files 773 KiB (97) and images 148 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

The page declares lang=“ShopLocaleD…”, which is not a usable language code, so screen readers and translation tools guess.

Structured data found (untyped) but with 2 problems, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.

The homepage links to 41 pages on theacesstore.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://theacesstore.com/collections/pride-1, https://theacesstore.com/collections/ilyfsl and https://theacesstore.com/pages/tour have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://theacesstore.com/collections/ilyfsl/products/suburban-blues-hoodie, whose canonical is https://theacesstore.com/products/suburban-blues-hoodie. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 111 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.