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theadventurechallenge.com website review
Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 94 checks
This review found 43 issues worth fixing on theadventurechallenge.com, 12 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,317 of 108,839 reviewed websitesbeats 44%
- #36,256 of 61,763 online storesbeats 36%
- #34,679 of 56,363 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 149 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 126 ms |
| Oct 31, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.5 s
5.2 s
6.0 s
Speed
Improve image delivery
1.1 s · 11.1 MB21 images could be 11.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (posthog.com, replocdn.com and maestra-static.io and others), adding 36.2 MB and 1.4 s of main-thread time.
Shopify adds 71 ms
71 msShopify costs a phone 71 ms of main-thread work and 24.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 1.7 MB49 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
maestra-static.io adds 206 ms
206 msmaestra-static.io costs a phone 206 ms of main-thread work and 10.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
906 KiBAbout 906 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
900 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
posthog.com adds 553 ms
553 msposthog.com costs a phone 553 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.
2,363 HTML elements
The page has 2,363 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Scratch-off adventures for every relationship, framed with …”.
Speed Index: 17.3 s
17.3 sVisually, the page fills in at 17.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 39.7 s
39.7 sThe page becomes fully interactive after 39.7 s. Good is under 3.8 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Total Blocking Time: 579 ms
579 msScripts block taps and scrolling for 579 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 662 ms
662 msReal visitors wait 662 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.073
0.073The layout barely moves while loading (CLS 0.073, good is under 0.1).
Images and page weight
Page weight: 40.9 MB in 399 requests
40.9 MBYour homepage downloads 40.9 MB in 399 requests on a phone: media 21.8 MB (15), images 15.0 MB (64) and scripts 2.5 MB (102). Under 2 MB keeps phones on slow connections fast.
About 11.6 g of CO₂ per visit
11.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.59 g of CO₂e: 1390.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
25 tap targets too small
25 tap targets are too small or too close together to hit reliably with a finger.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (13 elements).
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (2 elements).
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (14 elements).
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, LocalBusiness and Organization) but with 1 problem, for example “Organization: missing name”.
72 internal links, 9 external
The homepage links to 72 pages on theadventurechallenge.com and 9 external pages.
7 checks passed
Meta description: 89 characters
Your meta description is 89 characters: “Explore outside your habits, Dive deeper into connection, and create meaningful memories.”.
One H1 headline
Your main headline reads: “<img class="site-logo__image" src="//www.theadventurechallenge.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2a…”.
Title: 62 characters
Your title is a healthy 62 characters: “The Adventure Challenge - Your scratch-off guide to adventure.”.
Canonical URL set
The canonical URL is https://www.theadventurechallenge.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.theadventurechallenge.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.theadventurechallenge.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.theadventurechallenge.com/pages/all-products-by-category and https://www.theadventurechallenge.com/collections/all all use the title “All – The Adventure Challenge”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages share a meta description
https://www.theadventurechallenge.com/pages/all-products-by-category and https://www.theadventurechallenge.com/collections/all use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.theadventurechallenge.com/pages/all-products-by-category, whose canonical is https://www.theadventurechallenge.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.theadventurechallenge.com/pages/solo, https://www.theadventurechallenge.com/pages/couples and https://www.theadventurechallenge.com/pages/in-bed have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 14 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 18 words
The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Shop Now”, “Shop All” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: PostHog, LinkedIn Insight and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 16 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theadventurechallenge.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blotout Edgetag · Blockify Fraud Filter · Triplewhale · Maestra · Yotpo Product Reviews · Attentive · Klickly Connector · Uppromote Affiliate · Region Restrictions · Forms · Orbe Geolocation · Affliate By Secomapp · rakutenadvertising.io · cloudfront.net · attn.tv · onetext.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- PostHog
- Hosting
- Shopify
Company
- Headquarters
- Redding
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on theadventurechallenge.com, including 18 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.