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theadventurechallenge.com website review

Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 94 checks

This review found 43 issues worth fixing on theadventurechallenge.com, 12 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.0 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.2 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.3 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
157 ms122 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026149 ms
May 23, 2026151 ms
May 30, 2026151 ms
Jun 6, 2026153 ms
Jun 13, 2026148 ms
Jun 20, 2026146 ms
Jun 27, 2026144 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026137 ms
Jul 25, 2026136 ms
Aug 1, 2026136 ms
Aug 8, 2026136 ms
Aug 15, 2026132 ms
Aug 22, 2026131 ms
Aug 29, 2026128 ms
Sep 5, 2026126 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms
Oct 24, 2026126 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of theadventurechallenge.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. theadventurechallenge.com at 0.7 s0.7 s
  2. theadventurechallenge.com at 1.5 s1.5 s
  3. theadventurechallenge.com at 2.2 s2.2 s
  4. theadventurechallenge.com at 3.0 s3.0 s
  5. theadventurechallenge.com at 3.7 s3.7 s
  6. theadventurechallenge.com at 4.5 s4.5 s
  7. theadventurechallenge.com at 5.2 s5.2 s
  8. theadventurechallenge.com at 6.0 s6.0 s

Speed

12 to fix49
  • Improve image delivery

    1.1 s · 11.1 MB

    21 images could be 11.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (posthog.com, replocdn.com and maestra-static.io and others), adding 36.2 MB and 1.4 s of main-thread time.

  • Shopify adds 71 ms

    71 ms

    Shopify costs a phone 71 ms of main-thread work and 24.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 1.7 MB

    49 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • maestra-static.io adds 206 ms

    206 ms

    maestra-static.io costs a phone 206 ms of main-thread work and 10.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    906 KiB

    About 906 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    900 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • posthog.com adds 553 ms

    553 ms

    posthog.com costs a phone 553 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.

  • 2,363 HTML elements

    The page has 2,363 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    13 KiB

    13 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Scratch-off adventures for every relationship, framed with …”.

  • Speed Index: 17.3 s

    17.3 s

    Visually, the page fills in at 17.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 39.7 s

    39.7 s

    The page becomes fully interactive after 39.7 s. Good is under 3.8 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 579 ms

    579 ms

    Scripts block taps and scrolling for 579 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 662 ms

    662 ms

    Real visitors wait 662 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.073

    0.073

    The layout barely moves while loading (CLS 0.073, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 40.9 MB in 399 requests

    40.9 MB

    Your homepage downloads 40.9 MB in 399 requests on a phone: media 21.8 MB (15), images 15.0 MB (64) and scripts 2.5 MB (102). Under 2 MB keeps phones on slow connections fast.

  • About 11.6 g of CO₂ per visit

    11.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.59 g of CO₂e: 1390.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7586
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 25 tap targets too small

    25 tap targets are too small or too close together to hit reliably with a finger.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (13 elements).

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (2 elements).

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (14 elements).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (8 elements).

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, LocalBusiness and Organization) but with 1 problem, for example “Organization: missing name”.

  • 72 internal links, 9 external

    The homepage links to 72 pages on theadventurechallenge.com and 9 external pages.

7 checks passed
  • Meta description: 89 characters

    Your meta description is 89 characters: “Explore outside your habits, Dive deeper into connection, and create meaningful memories.”.

  • One H1 headline

    Your main headline reads: “<img class="site-logo__image" src="//www.theadventurechallenge.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2a…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “The Adventure Challenge - Your scratch-off guide to adventure.”.

  • Canonical URL set

    The canonical URL is https://www.theadventurechallenge.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.theadventurechallenge.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.theadventurechallenge.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.theadventurechallenge.com/pages/all-products-by-category and https://www.theadventurechallenge.com/collections/all all use the title “All – The Adventure Challenge”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages share a meta description

    https://www.theadventurechallenge.com/pages/all-products-by-category and https://www.theadventurechallenge.com/collections/all use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.theadventurechallenge.com/pages/all-products-by-category, whose canonical is https://www.theadventurechallenge.com/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.theadventurechallenge.com/pages/solo, https://www.theadventurechallenge.com/pages/couples and https://www.theadventurechallenge.com/pages/in-bed have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 18 words

    The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop Now”, “Shop All” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: PostHog, LinkedIn Insight and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 16 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theadventurechallenge.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Blockify Fraud Filter · Triplewhale · Maestra · Yotpo Product Reviews · Attentive · Klickly Connector · Uppromote Affiliate · Region Restrictions · Forms · Orbe Geolocation · Affliate By Secomapp · rakutenadvertising.io · cloudfront.net · attn.tv · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
PostHog
Hosting
Shopify

Company

Headquarters
Redding

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on theadventurechallenge.com, including 18 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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