Website review, no card needed
thealphamen.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 94 checks
This review found 35 issues worth fixing on thealphamen.com, 17 of them high impact, across 94 checks. The most urgent: 6,946 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,887 of 108,838 reviewed websitesbeats 82%
- #9,500 of 61,763 online storesbeats 79%
- #9,243 of 56,363 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 132 ms |
| Oct 24, 2026 | 134 ms |
| Oct 31, 2026 | 134 ms |
| Nov 7, 2026 | 135 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
6,946 HTML elements
The page has 6,946 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Cookiebot and others), adding 1.3 MB and 793 ms of main-thread time.
Render-blocking requests
800 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
300 ms · 422 KiBAbout 422 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 306 ms
306 msShopify costs a phone 306 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 276 ms
276 msKlaviyo costs a phone 276 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 110 KiB3 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
105 KiB20 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.0 s
17.0 sThe page becomes fully interactive after 17.0 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 357 ms
357 msScripts block taps and scrolling for 357 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 147 ms
147 msReal visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 456 ms
456 msReal visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 327 requests
3.4 MBYour homepage downloads 3.4 MB in 327 requests on a phone: scripts 1.6 MB (117), other files 954 KiB (131) and images 450 KiB (33). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
16 elements use ARIA attributes their role does not allow, which confuses screen readers.
16 buttons without a name
16 buttons have no accessible name, so screen readers announce just “button”.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Form elements should have a visible label (2 elements)
Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
autocomplete attribute must be used correctly (1 element)
autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 67 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Zelfverzekerd de deur uit. Elke dag.” and “Zelfverzekerd de deur uit. Elke dag.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1,194 internal links, 5 external
The homepage links to 1,194 pages on thealphamen.com and 5 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Wij maken mannen blij met het beste advies en de beste producten. Zorg goed voor jezelf en anderen. Dan zorgen wij voor…”.
Title: 49 characters
Your title is a healthy 49 characters: “The Alpha Men. De shop voor mannelijke verzorging”.
Canonical URL set
The canonical URL is https://thealphamen.nl/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thealphamen.nl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,958 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thealphamen.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://thealphamen.nl/collections/baard, https://thealphamen.nl/collections/gezicht and https://thealphamen.nl/collections/lichaam, which answer with an error. Visitors hit a dead end and search engines drop them.
12 pages without an H1
https://thealphamen.nl/pages/brands, https://thealphamen.nl/collections/haar, https://thealphamen.nl/collections/scheren, https://thealphamen.nl/collections/parfum, https://thealphamen.nl/collections/zonverzorging and https://thealphamen.nl/collections/cadeaus and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://thealphamen.nl/collections/haar, https://thealphamen.nl/collections/parfum, https://thealphamen.nl/collections/zonverzorging and https://thealphamen.nl/collections/sale took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
70 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 590 words of copy
The homepage carries about 590 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop samples”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks, 1 trust badge and “2.000+ reviews”.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thealphamen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Triplewhale · Kor Order Limit Quantity · Yotpo Product Reviews · Kaching Bundles · Judge Me Reviews · Stape Remix · Hidepay · Purchase Limit · Upcart · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on thealphamen.com, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.