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thealphamen.de website review
Visit site (opens in a new tab)Reviewed 13 November 202639 issues · 98 checks
This review found 39 issues worth fixing on thealphamen.de, 17 of them high impact, across 98 checks. The most urgent: 7,030 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,129 of 108,838 reviewed websitesbeats 55%
- #28,688 of 61,763 online storesbeats 47%
- #27,616 of 56,363 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 128 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 135 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
7,030 HTML elements
The page has 7,030 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (thealphamen.nl, Shopify and Klaviyo and others), adding 1.6 MB and 1.0 s of main-thread time.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
433 KiBAbout 433 KiB of JavaScript is downloaded but never used on this page.
thealphamen.nl adds 396 ms
396 msthealphamen.nl costs a phone 396 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 264 ms
264 msShopify costs a phone 264 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 209 ms
209 msKlaviyo costs a phone 209 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Improve image delivery
110 KiB3 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
100 KiB15 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.0 s
17.0 sThe page becomes fully interactive after 17.0 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 346 ms
346 msScripts block taps and scrolling for 346 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 135 ms
135 msReal visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 517 ms
517 msReal visitors wait 517 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 333 requests
3.4 MBYour homepage downloads 3.4 MB in 333 requests on a phone: scripts 1.6 MB (118), other files 979 KiB (143) and images 437 KiB (27). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
16 elements use ARIA attributes their role does not allow, which confuses screen readers.
16 buttons without a name
16 buttons have no accessible name, so screen readers announce just “button”.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
autocomplete attribute must be used correctly (1 element)
autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
1 checks passed
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Selbstbewusst aus dem Haus. Jeden Tag.” and “Selbstbewusst aus dem Haus. Jeden Tag.”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://thealphamen.nl)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1,192 internal links, 8 external
The homepage links to 1,192 pages on thealphamen.de and 8 external pages.
5 checks passed
Meta description: 93 characters
Your meta description is 93 characters: “Wir machen Männer mit den besten Ratschlägen und Produkten glücklich. The Alpha Men. All Men.”.
Title: 40 characters
Your title is a healthy 40 characters: “The Alpha Men. Der Shop für Männerpflege”.
Canonical URL set
The canonical URL is https://thealphamen.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thealphamen.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,005 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thealphamen.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://thealphamen.de/pages/wishlist, whose canonical is https://thealphamen.de/pages/wunschliste. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
12 pages without an H1
https://thealphamen.de/pages/zu-bemerken, https://thealphamen.de/collections/haar, https://thealphamen.de/collections/bart, https://thealphamen.de/collections/gesicht, https://thealphamen.de/collections/korper and https://thealphamen.de/collections/rasur and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://thealphamen.de/collections/haar took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
5 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://thealphamen.nl/cart.json' from origin 'https://thealphamen.de' has been blocked by CORS pol…”.
2 checks passed
Tap targets are thumb-sized
67 of 68 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 686 words of copy
The homepage carries about 686 words of visible text.
4 checks passed
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and 1 trust badge.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thealphamen.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Kor Order Limit Quantity · Kaching Bundles · Judge Me Reviews · Hidepay · Purchase Limit · Stape Remix · Upcart · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on thealphamen.de, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.