theavalanchesstore.com website review

About 642 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, ZenDesk and transcend-cdn.com and others), adding 1.2 MB and 721 ms of main-thread time.

8 files are served with short cache lifetimes, so returning visitors download them again (206 KiB).

2 images could be 532 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 352 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 285 ms. During a long task the page ignores taps.

ZenDesk costs a phone 140 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying CSS.

Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Since I Left You (2026 Reissue 2LP)”.

The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 478 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

NBM_Monster-Children_03_4a6bc94a-14e3-486b-a6d3-0a8cefce71ef weighs 897 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.1 MB in 175 requests on a phone: scripts 1.4 MB (51), images 862 KiB (15) and other files 794 KiB (103). Under 2 MB keeps phones on slow connections fast.

1 image (897 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “The Avalanches AU Official Store - The Avalanches AU Official Store”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“The Avalanches AU Official Store” and “The Avalanches AU Official Store”). One clear main headline is easier for people and search engines.

The homepage links to 34 pages on theavalanchesstore.com and 15 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://theavalanchesstore.com/collections/music, https://theavalanchesstore.com/collections/merchandise, https://theavalanchesstore.com/policies/terms-of-service and https://theavalanchesstore.com/policies/privacy-policy use the same meta description. A description written for each page earns more clicks.

https://theavalanchesstore.com/pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 113 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.