theblumz.com website review

About 406 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

The page has 3,284 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

12 files are served with short cache lifetimes, so returning visitors download them again (129 KiB).

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, omnisnippet1.com and Klaviyo and others), adding 1.6 MB and 576 ms of main-thread time.

Shopify costs a phone 421 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 images could be 162 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 25 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The BLUMZ”.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.4 MB in 311 requests on a phone: scripts 1.3 MB (142), other files 836 KiB (118) and images 694 KiB (15). Under 2 MB keeps phones on slow connections fast.

Blumz_012424_668.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “The BLUMZ”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 195 pages on theblumz.com and 13 external pages.

https://www.theblumz.com/pages/ear-piercings, https://www.theblumz.com/collections/piercing-studs, https://www.theblumz.com/collections/piercing-hoops, https://www.theblumz.com/collections/ear-chains-and-charms, https://www.theblumz.com/pages/ear-curation and https://www.theblumz.com/collections/under-100 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.theblumz.com/pages/ear-piercings, https://www.theblumz.com/pages/piercing-faq and https://www.theblumz.com/pages/piercing-aftercare have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 58 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,034 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.