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thebodyfirm.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 92 checks

This review found 37 issues worth fixing on thebodyfirm.com, 13 of them high impact, across 92 checks. The most urgent: main-thread work: 17.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
175 ms139 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026143 ms
May 23, 2026144 ms
May 30, 2026144 ms
Jun 6, 2026145 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026147 ms
Jul 4, 2026148 ms
Jul 11, 2026150 ms
Jul 18, 2026150 ms
Jul 25, 2026151 ms
Aug 1, 2026152 ms
Aug 8, 2026153 ms
Aug 15, 2026155 ms
Aug 22, 2026155 ms
Aug 29, 2026156 ms
Sep 5, 2026155 ms
Sep 12, 2026154 ms
Sep 19, 2026153 ms
Sep 26, 2026150 ms
Oct 3, 2026149 ms
Oct 10, 2026153 ms
Oct 17, 2026160 ms
Oct 24, 2026167 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thebodyfirm.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thebodyfirm.com at 1.7 s1.7 s
  2. thebodyfirm.com at 3.4 s3.4 s
  3. thebodyfirm.com at 5.0 s5.0 s
  4. thebodyfirm.com at 6.7 s6.7 s
  5. thebodyfirm.com at 8.4 s8.4 s
  6. thebodyfirm.com at 10.1 s10.1 s
  7. thebodyfirm.com at 11.8 s11.8 s
  8. thebodyfirm.com at 13.5 s13.5 s

Speed

13 to fix34
  • Main-thread work: 17.7 s

    A phone's processor spends 17.7 s on main-thread work while loading, 10.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Vimeo adds 1.0 s

    1.0 s

    Vimeo costs a phone 1.0 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • FontAwesome CDN adds 1.2 s

    1.2 s

    FontAwesome CDN costs a phone 1.2 s of main-thread work and 114 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, Vimeo and Clarity and others), adding 13.5 MB and 3.4 s of main-thread time.

  • Reduce unused JavaScript

    610 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 721 KiB

    69 files are served with short cache lifetimes, so returning visitors download them again (721 KiB).

  • Shopify adds 266 ms

    266 ms

    Shopify costs a phone 266 ms of main-thread work and 8.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 187 KiB

    About 187 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.

  • Clarity adds 291 ms

    291 ms

    Clarity costs a phone 291 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 197 ms

    197 ms

    Klaviyo costs a phone 197 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,524 HTML elements

    The page has 1,524 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 205 KiB

    13 images could be 205 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bodycare Products With Free gifts Banner”.

  • Speed Index: 17.4 s

    17.4 s

    Visually, the page fills in at 17.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 52.1 s

    52.1 s

    The page becomes fully interactive after 52.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 592 ms

    592 ms

    Real visitors wait 592 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 17.1 MB in 610 requests

    17.1 MB

    Your homepage downloads 17.1 MB in 610 requests on a phone: media 7.8 MB (6), scripts 5.4 MB (138) and other files 1.8 MB (339). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.8 g of CO₂ per visit

    4.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.84 g of CO₂e: 580.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8792
  • ARIA roles used must conform to valid values (2 elements)

    ARIA roles used must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 77 internal links, 10 external

    The homepage links to 77 pages on thebodyfirm.com and 10 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Smooth away the signs of aging and repair the look of loose, crepey skin on your neck, chest, arms and legs. Minimize f…”.

  • One H1 headline

    Your main headline reads: “Treat your Crepey Skin Today”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Anti-Aging Treatment for Loose, Crepey Skin - The BodyFirm”.

  • Canonical URL set

    The canonical URL is https://thebodyfirm.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thebodyfirm.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://thebodyfirm.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,281 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://thebodyfirm.com/pages/sas-ce-core and https://thebodyfirm.com/products/age-defying-body-face-kit are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://thebodyfirm.com/pages/sas-ce-core and https://thebodyfirm.com/pages/sas-bre-core have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://thebodyfirm.com/pages/sas-ce-core, https://thebodyfirm.com/pages/sas-bre-core and https://thebodyfirm.com/collections/shop have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5073
  • 1 broken image

    1 image failed to load on a phone, for example https://p.veritone-ce.com/e1fadf9c-81e9-4819-8282-ba4a25d282c8?ts=1794124531457&url=https%3A%2F%2Fthebodyfirm.com%2F&ref=.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    27 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,018 words of copy

    The homepage carries about 1,018 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TRY IT NOW” and “Shop Now”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “Shop All” and “SHOP TREATMENTS”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 45 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 46 cookies set on arrival

    46

    Opening the homepage sets 46 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 76 other companies contacted

    Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebodyfirm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Seon Fraud Prevention V2 · Wingify · Userway Website Accessibility · Littledata The Data Layer · Hs Slide Cart Drawer · rechargecdn.com · bazaarvoice.com · archive-digger.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on thebodyfirm.com, including 19 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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