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thecfr.org website review
Visit site (opens in a new tab)Reviewed 24 October 202635 issues · 89 checks
This review found 35 issues worth fixing on thecfr.org, 12 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 81 ms |
| May 9, 2026 | 81 ms |
| May 16, 2026 | 80 ms |
| May 23, 2026 | 75 ms |
| May 30, 2026 | 78 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 77 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 78 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 76 ms |
| Jul 25, 2026 | 80 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 77 ms |
| Aug 15, 2026 | 73 ms |
| Aug 22, 2026 | 73 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 78 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 78 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 77 ms |
| Oct 10, 2026 | 75 ms |
| Oct 17, 2026 | 72 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.0 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.
Improve image delivery
4.3 s · 1.1 MB5 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.
Render-blocking requests
3.7 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.
Mobile performance score: 46
46/100Your mobile performance score is 46 (desktop: 72). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 2.7 MB and 983 ms of main-thread time.
Use efficient cache lifetimes
700 ms · 89 KiB6 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).
Reduce unused CSS
450 ms · 196 KiBAbout 196 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 376 ms
376 msYouTube costs a phone 376 ms of main-thread work and 966 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 291 ms
291 msGoogle CDN costs a phone 291 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 270 ms
270 msGoogle Tag Manager costs a phone 270 ms of main-thread work and 663 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
nxedge.io adds 0 ms
0 msnxedge.io costs a phone 0 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Phones get a much slower page than desktops
Desktop scores 72 but mobile only 46. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 11.0 s
11.0 sThe first text or image appears after 11.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.0 s
19.0 sYour largest element takes 19.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Keeping children housed one family at a time.”.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.173
0.173The layout shifts by 0.173 while loading, so content jumps under the reader's thumb. Good is under 0.1.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 81 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 81 ms
81 msReal visitors wait 81 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 479 ms
479 msReal visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 164 ms
164 msScripts block the page for only 164 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.6 MB in 77 requests
5.6 MBYour homepage downloads 5.6 MB in 77 requests on a phone: images 2.3 MB (12), scripts 2.3 MB (28) and other files 352 KiB (8). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
597 KiB4 images are downloaded at several times the size a phone draws them, for example AdobeStock_439743929-1.jpeg at 1,688 px wide, shown at 340 px. Resized copies would save about 597 KiB.
An image on the first screen is lazy-loaded
CFR_Logos_Horz.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (812 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (812 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Links must have discernible text (7 elements)
Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Housing Insecurity in Cobb County | The Center for Family Resources”.
31 internal links, 15 external
The homepage links to 31 pages on thecfr.org and 15 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “It takes just one life-change to create housing insecurity. At the CFR, we work to serve locals in Cobb who are homeles…”.
One H1 headline
Your main headline reads: “Keeping children housed one family at a time.”.
Canonical URL set
The canonical URL is https://thecfr.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://thecfr.org/sitemap.xml.
AI search readiness
No llms.txt
There is no https://thecfr.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (402 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://thecfr.org/about, https://thecfr.org/about/our-board, https://thecfr.org/about/our-staff, https://thecfr.org/about/financials, https://thecfr.org/about/our-impact and https://thecfr.org/about/cobb-homeless-alliance and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://thecfr.org/wp-content/uploads/2026/08/cfr-family-journey_rev-1.html has no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://thecfr.org/about/our-staff, https://thecfr.org/about/cobb-homeless-alliance, https://thecfr.org/category/news-events, https://thecfr.org/housing-services and https://thecfr.org/the-family-cupboard took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 292 words of copy
The homepage carries about 292 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US”.
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “NEWSLETTER SIGN UP”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thecfr.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Company
- Headquarters
- Marietta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on thecfr.org, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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