thechefstoreuk.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

8 images could be 291 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, av-northern-apps.com and shop.app), adding 269 KiB and 39 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 203 requests on a phone: images 818 KiB (10), other files 781 KiB (100) and scripts 286 KiB (61). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Your title is 69 characters, so Google will cut it off around 60: “Wholesale Food Suppliers UK | The Chef Store UK - Nationwide Delivery”.

Your <h1> is empty.

The homepage links to 79 pages on thechefstoreuk.com and 4 external pages.

https://www.thechefstoreuk.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.thechefstoreuk.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.thechefstoreuk.com/collections/all and https://www.thechefstoreuk.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.thechefstoreuk.com/collections/flour, https://www.thechefstoreuk.com/collections/tracklements, https://www.thechefstoreuk.com/collections/tinned-fruit, https://www.thechefstoreuk.com/collections/canned-tinned-packaged-foods, https://www.thechefstoreuk.com/collections/herbs and https://www.thechefstoreuk.com/collections/pasta and 2 others use the same meta description. A description written for each page earns more clicks.

https://www.thechefstoreuk.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.thechefstoreuk.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 125 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.