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thecookiecountess.com website review

Visit site (opens in a new tab)Reviewed 5 November 202619 issues · 73 checks

This review found 19 issues worth fixing on thecookiecountess.com, 8 of them high impact, across 73 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
867 ms562 msMay 16Oct 31597 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026718 ms
May 23, 2026712 ms
May 30, 2026703 ms
Jun 6, 2026700 ms
Jun 13, 2026689 ms
Jun 20, 2026689 ms
Jun 27, 2026697 ms
Jul 4, 2026707 ms
Jul 11, 2026721 ms
Jul 18, 2026741 ms
Jul 25, 2026742 ms
Aug 1, 2026745 ms
Aug 8, 2026768 ms
Aug 15, 2026766 ms
Aug 22, 2026819 ms
Aug 29, 2026816 ms
Sep 5, 2026818 ms
Sep 12, 2026832 ms
Sep 19, 2026802 ms
Sep 26, 2026822 ms
Oct 3, 2026813 ms
Oct 10, 2026759 ms
Oct 17, 2026702 ms
Oct 24, 2026631 ms
Oct 31, 2026597 ms
Real-visitor tap response (INP)75th percentile, phones
121 ms102 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026108 ms
Jul 4, 2026111 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026114 ms
Aug 29, 2026113 ms
Sep 5, 2026116 ms
Sep 12, 2026119 ms
Sep 19, 2026117 ms
Sep 26, 2026119 ms
Oct 3, 2026113 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thecookiecountess.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thecookiecountess.com at 0.4 s0.4 s
  2. thecookiecountess.com at 0.8 s0.8 s
  3. thecookiecountess.com at 1.2 s1.2 s
  4. thecookiecountess.com at 1.5 s1.5 s
  5. thecookiecountess.com at 1.9 s1.9 s
  6. thecookiecountess.com at 2.3 s2.3 s
  7. thecookiecountess.com at 2.7 s2.7 s
  8. thecookiecountess.com at 3.1 s3.1 s

Speed

1 to fix99
  • 4,292 HTML elements

    The page has 4,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    121 KiB

    1 image could be 121 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    38 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, useamp.com and 506.io and others), adding 193 KiB and 0 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 57 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • 38 images without width and height

    38 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Real-user LCP: 0.6 s

    0.6 s

    Real visitors wait 0.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 414 ms

    414 ms

    Real visitors wait 414 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.4 s

    1.4 s

    The page is fully interactive after 1.4 s.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    cc_logo_transparent_400_watermark_400x55.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 973 KiB in 37 requests

    973 KiB

    Your homepage downloads 973 KiB in 37 requests on a phone: scripts 363 KiB (15), images 322 KiB (13) and fonts 172 KiB (4). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8991
  • 39 text elements with low contrast

    39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (175 characters)

    Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 409 internal links, 11 external

    The homepage links to 409 pages on thecookiecountess.com and 11 external pages.

6 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Cookie Decorating Tools & Supplies | The Cookie Countess”.

  • Canonical URL set

    The canonical URL is https://www.thecookiecountess.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thecookiecountess.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,920 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thecookiecountess.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    https://www.thecookiecountess.com/collections/essential-baking-tools, https://www.thecookiecountess.com/pages/contact, https://www.thecookiecountess.com/pages/wishlist and https://www.thecookiecountess.com/blogs/recipes-and-tutorials have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 176 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 771 words of copy

    The homepage carries about 771 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Order Support”, “Shop By Theme” and “Shop collection”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 138 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thecookiecountess.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Mighty Image Uploader · Loyalty Rewards And Referrals · Super Gift Options · Eg Auto Add To Cart · Blockx Country Blocker · Buddha Mega Menu Navigation · Swish Wishlist King · Back In Stock · nfcube.com · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Company

Headquarters
Warwick

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on thecookiecountess.com, including 4 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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