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thecookiecountess.com website review
Visit site (opens in a new tab)Reviewed 5 November 202619 issues · 73 checks
This review found 19 issues worth fixing on thecookiecountess.com, 8 of them high impact, across 73 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,740 of 97,251 reviewed websitesbeats 86%
- #5,758 of 52,878 online storesbeats 84%
- #5,580 of 47,930 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 718 ms |
| May 23, 2026 | 712 ms |
| May 30, 2026 | 703 ms |
| Jun 6, 2026 | 700 ms |
| Jun 13, 2026 | 689 ms |
| Jun 20, 2026 | 689 ms |
| Jun 27, 2026 | 697 ms |
| Jul 4, 2026 | 707 ms |
| Jul 11, 2026 | 721 ms |
| Jul 18, 2026 | 741 ms |
| Jul 25, 2026 | 742 ms |
| Aug 1, 2026 | 745 ms |
| Aug 8, 2026 | 768 ms |
| Aug 15, 2026 | 766 ms |
| Aug 22, 2026 | 819 ms |
| Aug 29, 2026 | 816 ms |
| Sep 5, 2026 | 818 ms |
| Sep 12, 2026 | 832 ms |
| Sep 19, 2026 | 802 ms |
| Sep 26, 2026 | 822 ms |
| Oct 3, 2026 | 813 ms |
| Oct 10, 2026 | 759 ms |
| Oct 17, 2026 | 702 ms |
| Oct 24, 2026 | 631 ms |
| Oct 31, 2026 | 597 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
Speed
4,292 HTML elements
The page has 4,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
121 KiB1 image could be 121 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
38 KiB5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).
6 third-party services on the page
6 third-party services load with your homepage (Shopify, useamp.com and 506.io and others), adding 193 KiB and 0 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 57 ms of it running JavaScript. That is comfortably low.
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.35
0.35For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.
38 images without width and height
38 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Real-user LCP: 0.6 s
0.6 sReal visitors wait 0.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 414 ms
414 msReal visitors wait 414 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.8 s
2.8 sVisually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.4 s
1.4 sThe page is fully interactive after 1.4 s.
Images and page weight
An image on the first screen is lazy-loaded
cc_logo_transparent_400_watermark_400x55.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 973 KiB in 37 requests
973 KiBYour homepage downloads 973 KiB in 37 requests on a phone: scripts 363 KiB (15), images 322 KiB (13) and fonts 172 KiB (4). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
39 text elements with low contrast
39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
409 internal links, 11 external
The homepage links to 409 pages on thecookiecountess.com and 11 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Cookie Decorating Tools & Supplies | The Cookie Countess”.
Canonical URL set
The canonical URL is https://www.thecookiecountess.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thecookiecountess.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,920 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.thecookiecountess.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without an H1
https://www.thecookiecountess.com/collections/essential-baking-tools, https://www.thecookiecountess.com/pages/contact, https://www.thecookiecountess.com/pages/wishlist and https://www.thecookiecountess.com/blogs/recipes-and-tutorials have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 176 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 771 words of copy
The homepage carries about 771 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Order Support”, “Shop By Theme” and “Shop collection”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 138 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thecookiecountess.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Mighty Image Uploader · Loyalty Rewards And Referrals · Super Gift Options · Eg Auto Add To Cart · Blockx Country Blocker · Buddha Mega Menu Navigation · Swish Wishlist King · Back In Stock · nfcube.com · sealsubscriptions.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Warwick
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on thecookiecountess.com, including 4 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.