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thedeconstruct.in website review

Visit site (opens in a new tab)Reviewed 24 October 202644 issues · 99 checks

This review found 44 issues worth fixing on thedeconstruct.in, 15 of them high impact, across 99 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.1 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.9 s
May 9, 20263.0 s
May 16, 20263.0 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
352 ms225 msMay 2Oct 17283 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026240 ms
May 9, 2026244 ms
May 16, 2026248 ms
May 23, 2026248 ms
May 30, 2026247 ms
Jun 6, 2026249 ms
Jun 13, 2026250 ms
Jun 20, 2026259 ms
Jun 27, 2026274 ms
Jul 4, 2026290 ms
Jul 11, 2026303 ms
Jul 18, 2026311 ms
Jul 25, 2026313 ms
Aug 1, 2026313 ms
Aug 8, 2026316 ms
Aug 15, 2026321 ms
Aug 22, 2026324 ms
Aug 29, 2026331 ms
Sep 5, 2026336 ms
Sep 12, 2026337 ms
Sep 19, 2026336 ms
Sep 26, 2026330 ms
Oct 3, 2026318 ms
Oct 10, 2026300 ms
Oct 17, 2026283 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thedeconstruct.in (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thedeconstruct.in at 1.4 s1.4 s
  2. thedeconstruct.in at 2.8 s2.8 s
  3. thedeconstruct.in at 4.2 s4.2 s
  4. thedeconstruct.in at 5.5 s5.5 s
  5. thedeconstruct.in at 6.9 s6.9 s
  6. thedeconstruct.in at 8.3 s8.3 s
  7. thedeconstruct.in at 9.7 s9.7 s
  8. thedeconstruct.in at 11.1 s11.1 s

Speed

10 to fix58
  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    650 ms · 1.1 MB

    43 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Shopify and gokwik.co and others), adding 1.7 MB and 1.1 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    915 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (915 KiB).

  • Reduce unused JavaScript

    729 KiB

    About 729 KiB of JavaScript is downloaded but never used on this page.

  • gokwik.co adds 234 ms

    234 ms

    gokwik.co costs a phone 234 ms of main-thread work and 825 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 284 ms

    284 ms

    Clarity costs a phone 284 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 238 ms

    238 ms

    Shopify costs a phone 238 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,519 HTML elements

    The page has 2,519 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    45 KiB

    45 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    24 KiB

    24 KiB JavaScript is shipped twice across bundles.

  • Phones get a much slower page than desktops

    Desktop scores 90 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.7 s

    24.7 s

    The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Learn more”.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 290 ms

    290 ms

    Real visitors wait 290 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 240 ms to 283 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 977 ms

    977 ms

    Real visitors wait 977 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 210 ms

    210 ms

    Scripts block taps and scrolling for 210 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

5 to fix43
  • Page weight: 5.8 MB in 580 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 580 requests on a phone: scripts 1.8 MB (98), images 1.8 MB (74) and other files 1.5 MB (334). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    WhatsApp_Image_2026-10-23_at_12.42.53_PM.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 10 images in older formats

    10 images (590 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    267 KiB

    5 images are downloaded at several times the size a phone draws them, for example whatsapp.png at 1,200 px wide, shown at 28 px. Resized copies would save about 267 KiB.

  • 13 images below the first screen load straight away

    13 images further down the page (526 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 8485
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • [role="img"] and [role="image"] elements must have alternative text (5 elements)

    [role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • Summary elements must have discernible text (3 elements)

    Summary elements must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 162 internal links, 22 external

    The homepage links to 162 pages on thedeconstruct.in and 22 external pages.

7 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Explore Deconstruct – science-backed skincare for all skin types. Gentle, effective formulas that support healthy, bala…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Deconstruct | Science-Backed Gentle Skincare Products”.

  • Canonical URL set

    The canonical URL is https://thedeconstruct.in/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thedeconstruct.in/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,514 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thedeconstruct.in/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    57 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 976 words of copy

    The homepage carries about 976 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP”, “TRACK YOUR ORDER” and “BULK ORDER ENQUIRY”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 55 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thedeconstruct.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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