thediary.com website review

About 345 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.1 MB and 849 ms of main-thread time.

17 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

3 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 233 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 177 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,718 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 314 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 288 requests on a phone: scripts 1.3 MB (90), other files 991 KiB (161) and images 589 KiB (17). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 9 characters: “DOAC Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 43 pages on thediary.com and 11 external pages.

https://thediary.com/products/the-growth-toolkit declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://thediary.com/products/the-growth-toolkit all use the title “DOAC Shop”. Search engines can't tell which page to show for a search, so each competes with the others.

https://thediary.com/collections/shop, https://thediary.com/pages/corporate-orders, https://thediary.com/collections/all, https://thediary.com/collections/the-cards, https://thediary.com/pages/faqs and https://thediary.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://thediary.com/pages/corporate-orders, https://thediary.com/pages/faqs and https://thediary.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://thediary.com/cdn/shop/t/43/assets/tiny.content.min.css?v=8365' because its MIME ty…”.

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 445 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 26 cookies (measured from a US location before any click).

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.