thefacehaus.com website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 200 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 35 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,885 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 images could be 638 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Cookiebot, userway.org and Google CDN and others), adding 1.3 MB and 375 ms of main-thread time.

39 KiB could be saved by minifying JavaScript.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Cookiebot costs a phone 268 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 24 ms of main-thread work and 876 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

5 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 65 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 1.49 (75th percentile). Good is under 0.1.

Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Stamp of Approval”.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

The layout shifts by 0.576 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

13 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 290 requests on a phone: images 1.6 MB (101), scripts 929 KiB (73) and other files 805 KiB (101). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.

1 dropdown has no label.

57 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

Links must have discernible text: 20 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 132 pages on thefacehaus.com and 15 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://thefacehaus.com/collections/shop-body, https://thefacehaus.com/collections/shop-bundles, https://thefacehaus.com/collections/shop-cleansers, https://thefacehaus.com/collections/shop-creams, https://thefacehaus.com/collections/shop-exfoliators and https://thefacehaus.com/collections/shop-eye-lip-care and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://thefacehaus.com/collections/shop-body, https://thefacehaus.com/collections/shop-bundles, https://thefacehaus.com/collections/shop-cleansers, https://thefacehaus.com/collections/shop-creams, https://thefacehaus.com/collections/shop-exfoliators and https://thefacehaus.com/collections/shop-eye-lip-care and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://thefacehaus.com/.

77 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

30 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 789 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.