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thefantasybox.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 78 checks
This review found 33 issues worth fixing on thefantasybox.com, 10 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,848 of 103,035 reviewed websitesbeats 72%
- #15,477 of 57,355 online storesbeats 67%
- #15,005 of 52,189 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 86 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 160 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 151 ms |
| Aug 15, 2026 | 150 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 132 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 127 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 132 ms |
| Oct 31, 2026 | 123 ms |
| Nov 7, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
Speed
Reduce unused JavaScript
1.6 s · 588 KiBAbout 588 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (emotivecdn.io, Shopify and Clarity and others), adding 1.4 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
650 ms · 332 KiB10 images could be 332 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Render-blocking requests
900 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Use efficient cache lifetimes
250 ms · 534 KiB19 files are served with short cache lifetimes, so returning visitors download them again (534 KiB).
emotivecdn.io adds 246 ms
246 msemotivecdn.io costs a phone 246 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 219 ms
219 msShopify costs a phone 219 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,521 HTML elements
The page has 1,521 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.3 s
15.3 sYour largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.9 s
17.9 sThe page becomes fully interactive after 17.9 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 66% slower for real visitors
+66%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 539 ms
539 msScripts block taps and scrolling for 539 ms in total while the page loads. Good is under 200 ms.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 628 ms
628 msReal visitors wait 628 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.7 MB in 357 requests
12.7 MBYour homepage downloads 12.7 MB in 357 requests on a phone: media 8.8 MB (6), scripts 1.5 MB (81) and other files 1.1 MB (181). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BannerWithText-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
281 KiB2 images are downloaded at several times the size a phone draws them, for example TheFantasyBoxDateNightCollection-0441.jpg at 1,024 px wide, shown at 60 px. Resized copies would save about 281 KiB.
About 3.6 g of CO₂ per visit
3.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.61 g of CO₂e: 433.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Got a Fantasy? We have a Box”). One clear main headline is easier for people and search engines.
79 internal links, 4 external
The homepage links to 79 pages on thefantasybox.com and 4 external pages.
7 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Our mission is simple: to help couples share their desires, build trust, and prioritize their relationship, one fantasy…”.
Title: 39 characters
Your title is a healthy 39 characters: “The Fantasy Box. Date night, delivered.”.
Canonical URL set
The canonical URL is https://thefantasybox.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thefantasybox.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,015 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thefantasybox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://thefantasybox.com/collections/fantasy-boxes-1, https://thefantasybox.com/collections/best-sellers, https://thefantasybox.com/collections/playful-1, https://thefantasybox.com/collections/sensual, https://thefantasybox.com/collections/power-play and https://thefantasybox.com/collections/role-play and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
11 pages without an H1
https://thefantasybox.com/pages/find-your-fantasy-quiz, https://thefantasybox.com/collections/fantasy-boxes-1, https://thefantasybox.com/collections/best-sellers, https://thefantasybox.com/collections/playful-1, https://thefantasybox.com/collections/sensual and https://thefantasybox.com/collections/power-play and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
5 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
34 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 482 words of copy
The homepage carries about 482 words of visible text.
3 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Get Your Buzz On”, “Shop now” and “Shop all”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thefantasybox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Checkmate · Klaviyo Email Marketing Sms · Userway Website Accessibility · Gdpr Backpack · Freegifts · rechargecdn.com · emotivecdn.io · bogos.io · octaneai.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on thefantasybox.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.