theflowerfactory.com website review

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

22 images could be 325 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,851 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.1 s on main-thread work while loading, 807 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 84 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (FullStory, Shopify and Klaviyo and others), adding 916 KiB and 282 ms of main-thread time.

About 154 KiB of JavaScript is downloaded but never used on this page.

13 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

2 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 142 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 979 ms for your server to start answering (75th percentile). Good is under 800 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 241 requests on a phone: scripts 947 KiB (88), images 721 KiB (27) and other files 680 KiB (78). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

134 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (LocalBusiness, Organization and WebSite) but with 1 problem, for example “LocalBusiness: logo is not an absolute URL ("//theflowerfactory.com/cdn/shop/files/tff-logo_e3f8015…”.

The homepage links to 1,641 pages on theflowerfactory.com and 7 external pages.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5665869&Ver=2&mid=6824c233-ebbc-471e-b94e-fd776c2bb491&bo=1&sid=346a2250db9e11f1ac059f5e15eb69ef&vid=346a5340db9e11f1bd4c7320e51a9aba&vids=1&msclkid=N&pi=918639831&lg=.

6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 6,534 words of visible text.

Before a visitor clicks anything, the page loads FullStory, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.