theflowerbroad.com website review

13 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 198 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Shopify and shop.app), adding 517 KiB and 204 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

1 long task block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

About 70 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fresh Flowers in Hopewell, NJ”. Most of its time is element render delay (2.5 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.1 MB in 359 requests on a phone: images 2.6 MB (17), media 2.5 MB (1) and other files 1.0 MB (185). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 239.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements hidden from screen readers can still receive keyboard focus.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

5 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 16 characters: “The Flower Broad”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 35 pages on theflowerbroad.com and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.theflowerbroad.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.theflowerbroad.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.theflowerbroad.com/collections/all, https://www.theflowerbroad.com/pages/contact, https://www.theflowerbroad.com/pages/the-farm, https://www.theflowerbroad.com/collections/gift-cards, https://www.theflowerbroad.com/collections/ribbon and https://www.theflowerbroad.com/policies/privacy-policy and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.theflowerbroad.com/pages/bulb-care-1, https://www.theflowerbroad.com/pages/contact, https://www.theflowerbroad.com/pages/the-farm and https://www.theflowerbroad.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.theflowerbroad.com/pages/contact and https://www.theflowerbroad.com/policies/contact-information have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.theflowerbroad.com/.

2 errors were logged to the browser console while the page loaded, for example “Identifier 'section' has already been declared”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 220 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.