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thegivingmovement.com website review

Visit site (opens in a new tab)Reviewed 6 November 202648 issues · 87 checks

This review found 48 issues worth fixing on thegivingmovement.com, 14 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.1 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.7 s
Jul 18, 20263.1 s
Jul 25, 20263.4 s
Aug 1, 20263.8 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20263.7 s
Sep 5, 20263.2 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
291 ms176 msMay 16Oct 31210 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026228 ms
May 23, 2026212 ms
May 30, 2026206 ms
Jun 6, 2026211 ms
Jun 13, 2026231 ms
Jun 20, 2026226 ms
Jun 27, 2026222 ms
Jul 4, 2026214 ms
Jul 11, 2026189 ms
Jul 18, 2026201 ms
Jul 25, 2026219 ms
Aug 1, 2026251 ms
Aug 8, 2026276 ms
Aug 15, 2026278 ms
Aug 22, 2026272 ms
Aug 29, 2026256 ms
Sep 5, 2026227 ms
Sep 12, 2026220 ms
Sep 19, 2026220 ms
Sep 26, 2026204 ms
Oct 3, 2026195 ms
Oct 10, 2026202 ms
Oct 17, 2026201 ms
Oct 24, 2026204 ms
Oct 31, 2026210 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thegivingmovement.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thegivingmovement.com at 1.0 s1.0 s
  2. thegivingmovement.com at 2.1 s2.1 s
  3. thegivingmovement.com at 3.1 s3.1 s
  4. thegivingmovement.com at 4.2 s4.2 s
  5. thegivingmovement.com at 5.2 s5.2 s
  6. thegivingmovement.com at 6.3 s6.3 s
  7. thegivingmovement.com at 7.3 s7.3 s
  8. thegivingmovement.com at 8.3 s8.3 s

Speed

12 to fix28
  • Reduce unused JavaScript

    1.4 s · 1,010 KiB

    About 1,010 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Improve image delivery

    1.2 s · 433 KiB

    9 images could be 433 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.5 s

    1.5 s

    Google Tag Manager costs a phone 1.5 s of main-thread work and 901 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.2 s

    A phone's processor spends 8.2 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Intercom and others), adding 1.8 MB and 2.4 s of main-thread time.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 476 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    338 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (338 KiB).

  • Facebook adds 252 ms

    252 ms

    Facebook costs a phone 252 ms of main-thread work and 286 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Intercom adds 252 ms

    252 ms

    Intercom costs a phone 252 ms of main-thread work and 239 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,182 HTML elements

    The page has 2,182 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “M-HOME-W-11.11-EN.png”.

  • Time to Interactive: 26.3 s

    26.3 s

    The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 232 ms

    232 ms

    Real visitors wait 232 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.161

    0.161

    The layout shifts by 0.161 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 228 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 5.5 MB in 225 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 225 requests on a phone: scripts 2.7 MB (93), images 2.5 MB (51) and HTML 165 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    M-HOME-W-11.11-EN.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images far larger than shown

    233 KiB

    5 images are downloaded at several times the size a phone draws them, for example D-GRID-K-BEST_SELLERS-EN.png at 912 px wide, shown at 174 px. Resized copies would save about 233 KiB.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fix77
  • 28 buttons without a name

    28 buttons have no accessible name, so screen readers announce just “button”.

  • 84 form fields without a label

    84 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 checks passed
  • Every image has alt text

    All 88 images in the HTML carry an alt attribute.

SEO

5 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (19 characters)

    Your title is only 19 characters: “The Giving Movement”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 154 internal links, 46 external

    The homepage links to 154 pages on thegivingmovement.com and 46 external pages.

4 checks passed
  • Meta description: 93 characters

    Your meta description is 93 characters: “Sustainable Activewear & Streetwear Clothing | Born in Dubai | Gym Clothing & Workout Clothes”.

  • Canonical URL set

    The canonical URL is https://thegivingmovement.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thegivingmovement.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://thegivingmovement.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 11 pages share a meta description

    https://thegivingmovement.com/collections/november-sale-women, https://thegivingmovement.com/collections/november-sale-bestsellers-women, https://thegivingmovement.com/collections/november-sale-tshirts-women, https://thegivingmovement.com/collections/november-sale-lounge-women, https://thegivingmovement.com/collections/november-sale-last-chance-women and https://thegivingmovement.com/collections/riding-club-women and 1 other use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://thegivingmovement.com/pages/find-a-store and https://thegivingmovement.com/pages/the-riding-club have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://thegivingmovement.com/collections/november-sale-women, https://thegivingmovement.com/collections/november-sale-tshirts-women, https://thegivingmovement.com/collections/november-sale-last-chance-women and https://thegivingmovement.com/pages/the-riding-club took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 28 small tap targets

    28 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 278 words of copy

    The homepage carries about 278 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “SHOP NOW”, “LEARN MORE” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thegivingmovement.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Employees
220
Headquarters
Dubai

Upkeep, stack, hiring and company data from programmable.info

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