Website review, no card needed
thegldshop.com website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 86 checks
This review found 36 issues worth fixing on thegldshop.com, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #63,393 of 103,403 reviewed websitesbeats 34%
- #40,070 of 57,659 online storesbeats 26%
- #37,968 of 52,479 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 181 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 173 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 181 ms |
| Jul 11, 2026 | 185 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 194 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 236 ms |
| Sep 26, 2026 | 238 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 233 ms |
| Oct 17, 2026 | 232 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.2 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 658 KiB28 files are served with short cache lifetimes, so returning visitors download them again (658 KiB).
Render-blocking requests
1.8 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and Dynamic Yield and others), adding 1.6 MB and 1.1 s of main-thread time.
alia-prod.com adds 337 ms
337 msalia-prod.com costs a phone 337 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 329 ms
329 msGoogle Tag Manager costs a phone 329 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 75 ms
75 msShopify costs a phone 75 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
140 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Improve image delivery
150 ms · 17 KiB2 images could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 14 KiB14 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.5 s
24.5 sThe page becomes fully interactive after 24.5 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 617 ms
617 msScripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 219 ms
219 msReal visitors wait 219 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 905 ms
905 msReal visitors wait 905 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 32% faster for real visitors
-32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 341 requests
4.4 MBYour homepage downloads 4.4 MB in 341 requests on a phone: scripts 2.4 MB (112), other files 1.1 MB (185) and images 385 KiB (19). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
<svg> elements with an img or image role must have alternative text (1 element)
<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Heading levels should only increase by one (2 elements)
Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
117 internal links, 0 external
The homepage links to 117 pages on thegldshop.com and 0 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “GLD is your #1 choice for men’s jewelry, chains & luxury pieces. Shop premium pendants, Cuban chains, bracelets, & more…”.
Title: 57 characters
Your title is a healthy 57 characters: “Men's Jewelry, Gold Chains & Premium Pieces- The GLD Shop”.
Canonical URL set
The canonical URL is https://www.gld.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gld.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (319 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.gld.com/llms.txt (74 KiB, 332 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://www.gld.com/collections/mlb-collection and https://www.gld.com/customer_authentication/redirect, which answer with an error. Visitors hit a dead end and search engines drop them.
1 linked page hidden from search
https://www.gld.com/collections/bogo-chains is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://www.gld.com/products/2-for-99 and https://www.gld.com/products/2-for-99-womens all use the title “Make Your Own Set | ANY 2 for $99 | The GLD Shop”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.gld.com/pages/for-you has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.gld.com/products/2-for-99 and https://www.gld.com/products/2-for-99-womens use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://www.gld.com/pages/holiday-gifts-for-him-2026, https://www.gld.com/pages/for-you and https://www.gld.com/pages/holiday-gifts-for-her-2026 have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.gld.com/collections/official-gld-x-nba-collection and https://www.gld.com/collections/chains took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://files.alia-prod.com/13450/a14039e13b9da69d.webp.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
42 of 50 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 289 words of copy
The homepage carries about 289 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the GLD Gift Guide 🎁” and “Buy One, Get One FREE | code: BOGO”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Shop the GLD Gift Guide 🎁” and “Shop All”.
Analytics in place
Analytics detected: PostHog.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
64 cookies set on arrival
64Opening the homepage sets 64 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
75 other companies contacted
Loading the homepage contacts 75 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thegldshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Black Crow Ai That Delivers · Ta Mappy Store Locator Maps · Dynamic Yield By Mastercard · Elevar Conversion Tracking · Gdpr Backpack · Back In Stock · cloudfront.net · gld.com · googleapis.com · govx.com · attn.tv · getredo.com · subscribfy.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- PostHog
- Hosting
- Shopify
Company
- Headquarters
- Miami
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on thegldshop.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.