thegrayl.com.au website review

About 958 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 850 ms faster on a phone.

8 third-party services load with your homepage (groovehq.com, Yotpo and Shopify and others), adding 11.4 MB and 348 ms of main-thread time.

Shopify costs a phone 56 ms of main-thread work and 10.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

21 files are served with short cache lifetimes, so returning visitors download them again (163 KiB).

9 images could be 353 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

groovehq.com costs a phone 202 ms of main-thread work and 942 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 776 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

1 long task block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

19 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “World’s Fastest Portable Water Purifier - Travel, Adventure…”.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

21 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.2 MB in 302 requests on a phone: media 10.0 MB (1), scripts 1.2 MB (94) and other files 1.1 MB (134). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example 500-COV_COVERT_BLACK_ULTRAPRESS_ALEX_WANDER__PRIMITIVEWANDER at 1,400 px wide, shown at 390 px. Resized copies would save about 123 KiB.

2 images (269 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.75 g of CO₂e: 449.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

2 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

34 visible links have no text or label, so screen readers cannot say where they go.

1 tap target is too small or too close together to hit reliably with a finger.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

5 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 117 pages on thegrayl.com.au and 15 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://thegrayl.com.au/collections/camp-drinkware, https://thegrayl.com.au/collections/replacement-parts and https://thegrayl.com.au/collections/carry-project have no meta description, so Google writes the search snippet from whatever text it finds.

https://thegrayl.com.au/pages/our-story, https://thegrayl.com.au/pages/a-closer-look, https://thegrayl.com.au/pages/giving-back, https://thegrayl.com.au/pages/ambassadors, https://thegrayl.com.au/pages/guides-manuals and https://thegrayl.com.au/pages/geopress-quickstart-guide and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 254 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.