thehappyhowl.com website review

About 968 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

76 files are served with short cache lifetimes, so returning visitors download them again (426 KiB).

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and withremark.com and others), adding 1.8 MB and 1.1 s of main-thread time.

Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

Google Tag Manager costs a phone 278 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

13 long tasks block the main thread while loading, the longest for 263 ms. During a long task the page ignores taps.

withremark.com costs a phone 167 ms of main-thread work and 644 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,844 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 images could be 131 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 18 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 32.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 33.1 s. Good is under 3.8 s.

Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 716 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.2 MB in 392 requests on a phone: scripts 2.6 MB (230), media 2.2 MB (1) and images 1.2 MB (29). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 243.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

27 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

The homepage links to 98 pages on thehappyhowl.com and 17 external pages.

https://happyhowl.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://happyhowl.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://happyhowl.com/pages/science and https://happyhowl.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://happyhowl.com/pages/food-plan-quiz, https://happyhowl.com/customer_authentication/redirect and https://happyhowl.com/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

https://happyhowl.com/pages/food-plan-quiz, https://happyhowl.com/customer_authentication/redirect, https://happyhowl.com/blogs/science/how-different-zinc-supplement-forms-impact-bioavailability-in-dogs-a-review-of-the-comparative-research-on-zinc-source-and-absorption-in-canine-diets and https://happyhowl.com/blogs/science/the-benefits-of-a-high-protein-diet-for-dogs-what-the-research-actually-shows took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,754 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 49 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.