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thehappyplanner.com website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 87 checks
This review found 32 issues worth fixing on thehappyplanner.com, 15 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,420 of 109,063 reviewed websitesbeats 44%
- #36,267 of 61,792 online storesbeats 36%
- #34,687 of 56,373 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 160 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 167 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 174 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 156 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
Speed
Use efficient cache lifetimes
2.7 s · 773 KiB34 files are served with short cache lifetimes, so returning visitors download them again (773 KiB).
Reduce unused JavaScript
1.9 s · 635 KiBAbout 635 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,360 HTML elements
The page has 3,360 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Azure Web Services and others), adding 1.8 MB and 1.6 s of main-thread time.
Improve image delivery
200 ms · 1.0 MB30 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Shopify adds 713 ms
713 msShopify costs a phone 713 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 165 KiBAbout 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Yotpo adds 480 ms
480 msYotpo costs a phone 480 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Minify JavaScript
150 ms · 45 KiB45 KiB could be saved by minifying JavaScript.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DISNEY WINNIE THE POOH HOLIDAY PLANNING BUNDLE Make holiday…”.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 635 ms
635 msScripts block taps and scrolling for 635 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 383 ms
383 msReal visitors wait 383 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 369 requests
5.8 MBYour homepage downloads 5.8 MB in 369 requests on a phone: images 2.2 MB (55), scripts 1.9 MB (106) and other files 1.0 MB (175). Under 2 MB keeps phones on slow connections fast.
13 images below the first screen load straight away
13 images further down the page (434 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
403 internal links, 4 external
The homepage links to 403 pages on thehappyplanner.com and 4 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “The best planner for every day. Customizable planner, daily planner, undated planner, to do list notebook, appointment …”.
One H1 headline
Your main headline reads: “Happy Planner”.
Title: 60 characters
Your title is a healthy 60 characters: “Customizable Planners & Planner Stickers | The Happy Planner”.
Canonical URL set
The canonical URL is https://thehappyplanner.com/.
Structured data in place
Structured data found: Organization, Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thehappyplanner.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,752 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thehappyplanner.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
5 broken images
5 images failed to load on a phone, for example https://thehappyplanner.com/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
53 of 59 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 773 words of copy
The homepage carries about 773 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
41 calls to action
The homepage has 41 calls to action, for example “SHOP NOW”, “Order Status” and “Book Bound Planners”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thehappyplanner.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Fountain Valley
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on thehappyplanner.com, including 20 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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