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thelittlebeekeeper.com website review
Visit site (opens in a new tab)Reviewed 12 November 202630 issues · 75 checks
This review found 30 issues worth fixing on thelittlebeekeeper.com, 10 of them high impact, across 75 checks. The most urgent: main-thread work: 4.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.8 s
Speed
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,023 HTML elements
The page has 4,023 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, chatty.net and nfcube.com and others), adding 2.3 MB and 320 ms of main-thread time.
Shopify adds 291 ms
291 msShopify costs a phone 291 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
330 KiBAbout 330 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
50 ms · 137 KiB11 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).
Improve image delivery
82 KiB7 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 40 ms
40 msScripts block the page for only 40 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.9 MB in 497 requests
3.9 MBYour homepage downloads 3.9 MB in 497 requests on a phone: scripts 1.4 MB (229), other files 1.1 MB (142) and images 710 KiB (35). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (84 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
115 text elements with low contrast
115 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements must have labels (1 element)
Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (18 elements).
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (93 characters)
Your title is 93 characters, so Google will cut it off around 60: “The Little Beekeeper - Pure, Local Honey & Elderberry Wellness Product – The Little BeeKe…”.
Meta description is long (296 characters)
Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
93 internal links, 24 external
The homepage links to 93 pages on thelittlebeekeeper.com and 24 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://thelittlebeekeeper.com/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thelittlebeekeeper.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,029 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thelittlebeekeeper.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://thelittlebeekeeper.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://thelittlebeekeeper.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://thelittlebeekeeper.com/collections/elderberry-products and https://thelittlebeekeeper.com/collections/elderberry-infused-honey-products all use the title “Elderberry Products – The Little BeeKeeper”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://thelittlebeekeeper.com/collections/all, https://thelittlebeekeeper.com/customer_authentication/redirect, https://thelittlebeekeeper.com/policies/shipping-policy, https://thelittlebeekeeper.com/pages/contact, https://thelittlebeekeeper.com/pages/contact-information and https://thelittlebeekeeper.com/collections/buy-in-bulk and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://thelittlebeekeeper.com/customer_authentication/redirect, https://thelittlebeekeeper.com/pages/contact, https://thelittlebeekeeper.com/pages/contact-information, https://thelittlebeekeeper.com/pages/locations and https://thelittlebeekeeper.com/pages/wholesale-account have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
27 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,811 words of copy
The homepage carries about 2,811 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
9 calls to action
The homepage has 9 calls to action, for example “Shop”, “Contact Us” and “Buy in Bulk”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 122 testimonial or review blocks, a star rating and 1 trust badge.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thelittlebeekeeper.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sami B2b Lock · Instafeed · Sami Wholesale · Judge Me Reviews · Gsc Countdown Timer · Wholesale Lock Hide Price · Iqapp · Forms · Avada Faqs · Google Review Plus By Entangle
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on thelittlebeekeeper.com, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.