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thelivingurn.com website review

Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 91 checks

This review found 34 issues worth fixing on thelivingurn.com, 15 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
132 ms100 msMay 16Oct 31122 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026105 ms
May 30, 2026106 ms
Jun 6, 2026109 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026113 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026111 ms
Aug 8, 2026112 ms
Aug 15, 2026113 ms
Aug 22, 2026113 ms
Aug 29, 2026113 ms
Sep 5, 2026113 ms
Sep 12, 2026119 ms
Sep 19, 2026121 ms
Sep 26, 2026126 ms
Oct 3, 2026125 ms
Oct 10, 2026128 ms
Oct 17, 2026125 ms
Oct 24, 2026122 ms
Oct 31, 2026122 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thelivingurn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thelivingurn.com at 0.5 s0.5 s
  2. thelivingurn.com at 1.1 s1.1 s
  3. thelivingurn.com at 1.6 s1.6 s
  4. thelivingurn.com at 2.2 s2.2 s
  5. thelivingurn.com at 2.7 s2.7 s
  6. thelivingurn.com at 3.2 s3.2 s
  7. thelivingurn.com at 3.8 s3.8 s
  8. thelivingurn.com at 4.3 s4.3 s

Speed

10 to fix44
  • Reduce unused JavaScript

    1.5 s · 573 KiB

    About 573 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, csell.co and Azure Web Services and others), adding 1.3 MB and 887 ms of main-thread time.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 787 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Improve image delivery

    300 ms · 105 KiB

    3 images could be 105 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,459 HTML elements

    The page has 2,459 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • tidio.co adds 107 ms

    107 ms

    tidio.co costs a phone 107 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    102 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 467 ms

    467 ms

    Real visitors wait 467 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.06

    0.06

    The layout barely moves while loading (CLS 0.06, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 193 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 193 requests on a phone: scripts 1.4 MB (57), other files 947 KiB (98) and fonts 497 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 6884
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 243 internal links, 9 external

    The homepage links to 243 pages on thelivingurn.com and 9 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “The Living Urn is a leading biodegradable urn for ashes and tree burial system that helps ensure your loved one has bea…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Urns for Ashes | Tree Burial & Cremation Urns — The Living Urn”.

  • Canonical URL set

    The canonical URL is https://www.thelivingurn.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thelivingurn.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,740 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thelivingurn.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'querySelector')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,042 words of copy

    The homepage carries about 2,042 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Today & Choose When The Tree Ships” and “Shop Keepsakes”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Order Today!”, “SHOP” and “Order Today & Choose When The Tree Ships”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, a star rating and “Over 100,000 happy customers”.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thelivingurn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Zepto Product Personalizer · webyze.com · azureedge.net · improvedcontactform.com · w3apps.co · hulkapps.com · csell.co · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Englewood

Upkeep, stack, hiring and company data from programmable.info

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