thelonghairs.us website review

A phone's processor spends 10.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Klaviyo, rebuyengine.com and Shopify and others), adding 2.5 MB and 1.2 s of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

19 images could be 449 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

rebuyengine.com costs a phone 360 ms of main-thread work and 837 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 371 ms of main-thread work and 634 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 378 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 271 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

14 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 983 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three men with long hair, in a composition based on portrai…”.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 431 requests on a phone: scripts 1.8 MB (219), other files 946 KiB (133) and images 849 KiB (24). Under 2 MB keeps phones on slow connections fast.

2 images (107 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (61 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

39 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is 76 characters, so Google will cut it off around 60: “Men's Long Hair Products | Hair Products for Men's Long Hair – The Longhairs”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 133 pages on thelonghairs.us and 15 external pages.

The HTML your server sends has 937 of the 1,624 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

https://thelonghairs.us/pages/program-details, https://thelonghairs.us/collections/hair-ties, https://thelonghairs.us/products/hair-care-bundle-booster, https://thelonghairs.us/collections/accessories and https://thelonghairs.us/collections/brushes have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

27 of 123 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/reviews-widget-plus/css/okendo-reviews-styles.ffe4027a.css' f…”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,624 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.