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themarkhotel.com website review

Visit site (opens in a new tab)Reviewed 28 October 202646 issues · 92 checks

This review found 46 issues worth fixing on themarkhotel.com, 16 of them high impact, across 92 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.9 sMay 9Oct 243.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.2 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Oct 24, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
243 ms194 msMay 9Oct 24204 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026235 ms
May 16, 2026235 ms
May 23, 2026237 ms
May 30, 2026224 ms
Jun 6, 2026210 ms
Jun 13, 2026223 ms
Jun 20, 2026204 ms
Jun 27, 2026220 ms
Jul 4, 2026223 ms
Jul 11, 2026220 ms
Jul 18, 2026237 ms
Jul 25, 2026229 ms
Aug 1, 2026225 ms
Aug 8, 2026217 ms
Aug 15, 2026211 ms
Aug 22, 2026211 ms
Aug 29, 2026211 ms
Sep 5, 2026207 ms
Sep 12, 2026205 ms
Sep 19, 2026204 ms
Sep 26, 2026200 ms
Oct 3, 2026204 ms
Oct 10, 2026211 ms
Oct 17, 2026202 ms
Oct 24, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of themarkhotel.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. themarkhotel.com at 1.2 s1.2 s
  2. themarkhotel.com at 2.4 s2.4 s
  3. themarkhotel.com at 3.5 s3.5 s
  4. themarkhotel.com at 4.7 s4.7 s
  5. themarkhotel.com at 5.9 s5.9 s
  6. themarkhotel.com at 7.1 s7.1 s
  7. themarkhotel.com at 8.2 s8.2 s
  8. themarkhotel.com at 9.4 s9.4 s

Speed

9 to fix60
  • Font display

    2.2 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.2 s).

  • Improve image delivery

    1.1 s · 853 KiB

    7 images could be 853 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Reduce unused JavaScript

    830 ms · 659 KiB

    About 659 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 830 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 820 ms

    820 ms

    Google Tag Manager costs a phone 820 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 261 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    160 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.5 s).

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 374 ms

    374 ms

    Scripts block taps and scrolling for 374 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 235 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.03

    0.03

    The layout barely moves while loading (CLS 0.03, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 2.9 MB in 87 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 87 requests on a phone: scripts 1.6 MB (30), images 1.1 MB (25) and fonts 90 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    284 KiB

    5 images are downloaded at several times the size a phone draws them, for example IMG_7714-SSedit-1024x635.png at 1,024 px wide, shown at 310 px. Resized copies would save about 284 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (399 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 6583
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 40 internal links, 6 external

    The homepage links to 40 pages on themarkhotel.com and 6 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Experience the best in luxury hotels in New York City at The Mark. Our iconic hotel rooms & suites offer a sophisticate…”.

  • One H1 headline

    Your main headline reads: “The Mark”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Luxury Hotel Suites in New York City | The Mark Hotel”.

  • Canonical URL set

    The canonical URL is https://www.themarkhotel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.themarkhotel.com/the-mark-hotel-xml-sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (784 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.themarkhotel.com/llms.txt (11 KiB, 125 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

4 to fix79
  • 1 linked page hidden from search

    https://www.themarkhotel.com/information/press is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.themarkhotel.com/the-mark-experience and https://www.themarkhotel.com/the-mark-experience/the-mark-bikes-picnic-by-jean-georges all use the title “Luxury Hotel Exclusive Experiences | The Mark Hotel in NYC”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.themarkhotel.com/the-mark-experience and https://www.themarkhotel.com/the-mark-experience/the-mark-bikes-picnic-by-jean-georges use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.themarkhotel.com/the-mark-experience/the-mark-bikes-picnic-by-jean-georges, whose canonical is https://www.themarkhotel.com/the-mark-experience. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages slow to respond

    https://www.themarkhotel.com/gallery, https://www.themarkhotel.com/inside-the-mark and https://www.themarkhotel.com/information/press took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://www.themarkhotel.com/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.

2 checks passed
  • Tap targets are thumb-sized

    37 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 758 words of copy

    The homepage carries about 758 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “RESERVE” and “LE SHOP”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Reserve now”, “Reserve” and “Le Shop”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at themarkhotel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on themarkhotel.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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