themerchcollective.com website review

13 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

8 third-party services load with your homepage (Osano CMP, pages.dev and Shopify and others), adding 372 KiB and 288 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.

1 image could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 296 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 61 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 41.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 20 characters: “The Merch Collective”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 7 pages on themerchcollective.com and 0 external pages.

https://themerchcollective.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

https://themerchcollective.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 54 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 7 cookies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.