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themicrolabs.com website review
Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 89 checks
This review found 41 issues worth fixing on themicrolabs.com, 13 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,327 of 108,880 reviewed websitesbeats 44%
- #36,257 of 61,767 online storesbeats 36%
- #34,680 of 56,365 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 103 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 117 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.1 s
6.1 s
7.1 s
8.1 s
Speed
Reduce unused JavaScript
2.2 s · 758 KiBAbout 758 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 2.1 MB and 1.4 s of main-thread time.
Google Tag Manager adds 425 ms
425 msGoogle Tag Manager costs a phone 425 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 390 ms. During a long task the page ignores taps.
Render-blocking requests
350 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Shopify adds 264 ms
264 msShopify costs a phone 264 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
319 KiB13 files are served with short cache lifetimes, so returning visitors download them again (319 KiB).
Klaviyo adds 199 ms
199 msKlaviyo costs a phone 199 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 35 ms
35 msazurefd.net costs a phone 35 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
240 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
Legacy JavaScript
150 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
125 KiB5 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 19.6 s
19.6 sThe page becomes fully interactive after 19.6 s. Good is under 3.8 s.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 548 ms
548 msScripts block taps and scrolling for 548 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
4 checks passed
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 792 ms
792 msReal visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 411 requests
4.3 MBYour homepage downloads 4.3 MB in 411 requests on a phone: scripts 2.0 MB (100), other files 1.5 MB (278) and images 617 KiB (18). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Energize_Your_Day.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (84 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
31 internal links, 1 external
The homepage links to 31 pages on themicrolabs.com and 1 external page.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Discover high-quality vitamins at Microlabs. Shop trusted supplements designed to support your health, wellness, and ev…”.
One H1 headline
Your main headline reads: “Microlabs™”.
Title: 56 characters
Your title is a healthy 56 characters: “Microlabs: Quality Vitamins for Your Health and Wellness”.
Canonical URL set
The canonical URL is https://themicrolabs.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://themicrolabs.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (368 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://themicrolabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://themicrolabs.com/products/microlabs%E2%84%A2 and https://themicrolabs.com/products/microlabs-vitamin-d3-k2 all use the title “Vitamin D3 K2 Softgels 10,000 IU MK7 | D3 K2 Supplement”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://themicrolabs.com/tools/recurring/get-subscription-access, https://themicrolabs.com/policies/shipping-policy, https://themicrolabs.com/policies/refund-policy, https://themicrolabs.com/policies/privacy-policy and https://themicrolabs.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://themicrolabs.com/products/microlabs%E2%84%A2 and https://themicrolabs.com/products/microlabs-vitamin-d3-k2 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://themicrolabs.com/products/microlabs%E2%84%A2, whose canonical is https://themicrolabs.com/products/microlabs-vitamin-d3-k2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://themicrolabs.com/apps/parcelpanel has no <h1> headline, so visitors and search engines get no clear main topic.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “TypeError: Cannot create proxy with a non-object as target or handler”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 305 words of copy
The homepage carries about 305 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Shop Vitamins”, “Track your order” and “Contact Us”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at themicrolabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Simprosys Google Shopping Feed · Microsoft Clarity · Kaching Bundles · Essential Announcer · Reelup Shoppable Videos Reels · Klaviyo Email Marketing Sms · Gempages Builder · Essential Announcement Bar · Countdown Timer · Upcart · addons.business · loox.io · wetracked.io · onetext.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on themicrolabs.com, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.