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thepawparent.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 82 checks

This review found 37 issues worth fixing on thepawparent.com, 9 of them high impact, across 82 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.7 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.7 s
Aug 22, 20263.1 s
Aug 29, 20263.3 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
225 ms181 msMay 16Oct 31186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026186 ms
May 23, 2026189 ms
May 30, 2026188 ms
Jun 6, 2026195 ms
Jun 13, 2026197 ms
Jun 20, 2026203 ms
Jun 27, 2026208 ms
Jul 4, 2026210 ms
Jul 11, 2026211 ms
Jul 18, 2026212 ms
Jul 25, 2026213 ms
Aug 1, 2026214 ms
Aug 8, 2026219 ms
Aug 15, 2026220 ms
Aug 22, 2026216 ms
Aug 29, 2026213 ms
Sep 5, 2026212 ms
Sep 12, 2026209 ms
Sep 19, 2026212 ms
Sep 26, 2026212 ms
Oct 3, 2026212 ms
Oct 10, 2026216 ms
Oct 17, 2026212 ms
Oct 24, 2026211 ms
Oct 31, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thepawparent.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thepawparent.com at 1.0 s1.0 s
  2. thepawparent.com at 2.0 s2.0 s
  3. thepawparent.com at 3.0 s3.0 s
  4. thepawparent.com at 4.0 s4.0 s
  5. thepawparent.com at 5.0 s5.0 s
  6. thepawparent.com at 6.0 s6.0 s
  7. thepawparent.com at 7.0 s7.0 s
  8. thepawparent.com at 8.0 s8.0 s

Speed

11 to fix42
  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (trackcollect.com, Google Tag Manager and Klaviyo and others), adding 1,024 KiB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    900 ms · 291 KiB

    About 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 155 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (155 KiB).

  • trackcollect.com adds 349 ms

    349 ms

    trackcollect.com costs a phone 349 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.

  • Improve image delivery

    300 ms · 41 KiB

    4 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 274 ms

    274 ms

    Google Tag Manager costs a phone 274 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 213 ms

    213 ms

    Klaviyo costs a phone 213 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    200 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 701 ms

    701 ms

    Real visitors wait 701 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 263 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 263 requests on a phone: scripts 1.1 MB (80), other files 884 KiB (143) and images 435 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (64 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is short (14 characters)

    Your title is only 14 characters: “The Paw Parent”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (14 characters)

    Your meta description is only 14 characters: “The Paw Parent”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“The Paw Parent” and “Joint Support That Actually Works”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 33 internal links, 3 external

    The homepage links to 33 pages on thepawparent.com and 3 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://thepawparent.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thepawparent.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,269 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thepawparent.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://thepawparent.com/pages/contact, https://thepawparent.com/collections/all, https://thepawparent.com/collections/machos-products and https://thepawparent.com/pages/cancel-your-order have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://thepawparent.com/pages/contact and https://thepawparent.com/apps/parcelpanel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 14 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 59 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 744 words of copy

    The homepage carries about 744 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Joint Supplements”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “Track your order” and “Shop Joint Supplements”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thepawparent.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Triplewhale · Zigpoll Customer Surveys · Klaviyo Email Marketing Sms · Applovin Shop Integration · Appstle Bundles · wetracked.io · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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