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thepeopleschemist.com website review
Visit site (opens in a new tab)Reviewed 7 November 202646 issues · 94 checks
This review found 46 issues worth fixing on thepeopleschemist.com, 21 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,302 of 108,631 reviewed websitesbeats 49%
- #32,581 of 61,627 online storesbeats 41%
- #31,274 of 56,238 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 91 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 101 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 92 ms |
| Aug 8, 2026 | 93 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 85 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 88 ms |
| Sep 26, 2026 | 92 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 100 ms |
| Oct 17, 2026 | 101 ms |
| Oct 24, 2026 | 100 ms |
| Oct 31, 2026 | 101 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Speed
Reduce unused JavaScript
7.3 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.
Improve image delivery
1.4 s · 3.0 MB15 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Use efficient cache lifetimes
2.9 s · 517 KiB19 files are served with short cache lifetimes, so returning visitors download them again (517 KiB).
Render-blocking requests
2.5 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and FontAwesome CDN and others), adding 3.8 MB and 2.1 s of main-thread time.
Google CDN adds 833 ms
833 msGoogle CDN costs a phone 833 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 462 ms
462 msGoogle Tag Manager costs a phone 462 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
FontAwesome CDN adds 328 ms
328 msFontAwesome CDN costs a phone 328 ms of main-thread work and 101 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 188 ms
188 msGoogle Maps costs a phone 188 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 59 ms
59 msShopify costs a phone 59 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.
Reduce unused CSS
128 KiBAbout 128 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.5 s
23.5 sYour largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3 Worst Meds”.
Time to Interactive: 33.9 s
33.9 sThe page becomes fully interactive after 33.9 s. Good is under 3.8 s.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 805 ms
805 msScripts block taps and scrolling for 805 ms in total while the page loads. Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
27 images without width and height
27 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 84 ms
84 msReal visitors wait 84 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 398 ms
398 msReal visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 241 requests
8.0 MBYour homepage downloads 8.0 MB in 241 requests on a phone: images 3.3 MB (34), scripts 3.0 MB (77) and other files 1.0 MB (89). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
1.0 MB10 images are downloaded at several times the size a phone draws them, for example core3-liveyoung-workout-sunshine-quitsugar.webp at 1,500 px wide, shown at 340 px. Resized copies would save about 1.0 MB.
1 image over 500 KB
core3-liveyoung-workout-sunshine-quitsugar.webp weighs 554 KiB. On a phone connection a single image that size takes seconds.
13 images below the first screen load straight away
13 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
12 images in older formats
12 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
5 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
10 H1 headlines
There are 10 <h1> headlines (“”, “3 Worst Meds” and “TIME TO DITCH YOUR MEDS!”). One clear main headline is easier for people and search engines.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
46 internal links, 5 external
The homepage links to 46 pages on thepeopleschemist.com and 5 external pages.
7 checks passed
Meta description: 71 characters
Your meta description is 71 characters: “Chemist Shows How to Ditch Risky Meds Before They Sabotage Your Health!”.
Title: 49 characters
Your title is a healthy 49 characters: “The People's Chemist | Ditch Risky Meds Naturally”.
Canonical URL set
The canonical URL is https://thepeopleschemist.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thepeopleschemist.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,593 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thepeopleschemist.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://thepeopleschemist.com/collections/all and https://thepeopleschemist.com/store all use the title “World’s First Custom Program for Ditching Your Meds to Live Young”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://thepeopleschemist.com/policies/terms-of-service has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://thepeopleschemist.com/collections/all and https://thepeopleschemist.com/store use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://thepeopleschemist.com/over-the-counter-natural-cures, whose canonical is https://thepeopleschemist.com/products/over-the-counter-natural-cures. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
https://thepeopleschemist.com/pages/purity-promise, https://thepeopleschemist.com/products/coaching, https://thepeopleschemist.com/pages/videos, https://thepeopleschemist.com/pages/terms-conditions, https://thepeopleschemist.com/pages/privacy-policy and https://thepeopleschemist.com/pages/cookie-policy and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.
2 checks passed
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,439 words of copy
The homepage carries about 1,439 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK-A-CALL”.
5 calls to action
The homepage has 5 calls to action, for example “BOOK-A-CALL”, “Book-A-Call” and “Contact”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Reddit Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thepeopleschemist.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xo Insert Code · Az Google Font Custom Fonts · Cowlendar · recovermycart.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on thepeopleschemist.com, including 20 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.