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therafitshoe.com website review

Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 85 checks

This review found 42 issues worth fixing on therafitshoe.com, 15 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
351 ms204 msMay 16Oct 31287 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026228 ms
May 23, 2026221 ms
May 30, 2026226 ms
Jun 6, 2026229 ms
Jun 13, 2026225 ms
Jun 20, 2026222 ms
Jun 27, 2026228 ms
Jul 4, 2026230 ms
Jul 11, 2026230 ms
Jul 18, 2026241 ms
Jul 25, 2026238 ms
Aug 1, 2026246 ms
Aug 8, 2026249 ms
Aug 15, 2026263 ms
Aug 22, 2026275 ms
Aug 29, 2026284 ms
Sep 5, 2026316 ms
Sep 12, 2026320 ms
Sep 19, 2026326 ms
Sep 26, 2026334 ms
Oct 3, 2026306 ms
Oct 10, 2026283 ms
Oct 17, 2026266 ms
Oct 24, 2026272 ms
Oct 31, 2026287 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of therafitshoe.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. therafitshoe.com at 1.0 s1.0 s
  2. therafitshoe.com at 2.0 s2.0 s
  3. therafitshoe.com at 3.0 s3.0 s
  4. therafitshoe.com at 4.0 s4.0 s
  5. therafitshoe.com at 5.0 s5.0 s
  6. therafitshoe.com at 6.0 s6.0 s
  7. therafitshoe.com at 7.0 s7.0 s
  8. therafitshoe.com at 8.0 s8.0 s

Speed

11 to fix49
  • Use efficient cache lifetimes

    4.0 s · 742 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (742 KiB).

  • Reduce unused JavaScript

    3.8 s · 781 KiB

    About 781 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Improve image delivery

    1.3 s · 718 KiB

    13 images could be 718 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,309 HTML elements

    The page has 3,309 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google CDN and Accessibe Accessibility Overlay and others), adding 2.1 MB and 631 ms of main-thread time.

  • Reduce unused CSS

    330 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Google CDN adds 138 ms

    138 ms

    Google CDN costs a phone 138 ms of main-thread work and 668 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 67 ms

    67 ms

    Shopify costs a phone 67 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.1 s

    8.1 s

    The first text or image appears after 8.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 52.2 s

    52.2 s

    Your largest element takes 52.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 52.8 s

    52.8 s

    The page becomes fully interactive after 52.8 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 228 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 340 ms

    340 ms

    Scripts block taps and scrolling for 340 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 11.1 MB in 396 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 396 requests on a phone: fonts 5.4 MB (21), images 2.6 MB (76) and scripts 1.8 MB (90). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobile_leopard.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images far larger than shown

    445 KiB

    5 images are downloaded at several times the size a phone draws them, for example danielle-floralblue-O18768-001.jpg at 1,001 px wide, shown at 48 px. Resized copies would save about 445 KiB.

  • 2 images in older formats

    2 images (227 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (52 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.14 g of CO₂e: 377.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8693
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Therafit Comfort Shoes - The #1 Shoes for Foot and Heel Pain Relief – Therafit Shoe”.

  • Meta description is long (270 characters)

    Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 101 internal links, 10 external

    The homepage links to 101 pages on therafitshoe.com and 10 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://therafitshoe.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://therafitshoe.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,209 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://therafitshoe.com/llms.txt (12 KiB, 34 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://therafitshoe.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://therafitshoe.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://therafitshoe.com/pages/therafits-discount-programs, https://therafitshoe.com/pages/rewards and https://therafitshoe.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://therafitshoe.com/pages/find-your-shoes, https://therafitshoe.com/pages/therafits-discount-programs, https://therafitshoe.com/pages/one-step-forward-giving-with-sole4souls, https://therafitshoe.com/pages/rewards and https://therafitshoe.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 7785
  • 13 small tap targets

    13 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 861 words of copy

    The homepage carries about 861 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact”, “SHOP NOW” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at therafitshoe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Sales Discounts · Klaviyo Email Marketing Sms · Boost Ai Search Filter · Triplewhale · Smart Seo · Loop Returns · Monk Free Gift With Purchase · Product Ads By Criteo · unpkg.com · amazonaws.com · attn.tv · retention.com · octaneai.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Miami Gardens

Upkeep, stack, hiring and company data from programmable.info

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therafitshoe.com website review: scores and fixes