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theraincollection.com website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 81 checks
This review found 38 issues worth fixing on theraincollection.com, 13 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,131 of 101,563 reviewed websitesbeats 86%
- #6,094 of 56,246 online storesbeats 85%
- #5,906 of 51,131 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Aug 15, 2026 | 280 ms |
| Aug 22, 2026 | 208 ms |
| Aug 29, 2026 | 182 ms |
| Nov 7, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
4.9 s
6.2 s
7.4 s
8.6 s
9.8 s
Speed
Improve image delivery
4.7 s · 1.2 MB18 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.
Reduce unused JavaScript
2.6 s · 507 KiBAbout 507 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, JSDelivr CDN and Google Tag Manager and others), adding 24.5 MB and 1.2 s of main-thread time.
Shopify adds 61 ms
61 msShopify costs a phone 61 ms of main-thread work and 23.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Clarity adds 635 ms
635 msClarity costs a phone 635 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
rebuyengine.com adds 93 ms
93 msrebuyengine.com costs a phone 93 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 32 ms
32 msazurefd.net costs a phone 32 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
160 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Minify JavaScript
180 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
68 KiB21 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 22.3 s
22.3 sYour largest element takes 22.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 552 ms
552 msReal visitors wait 552 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 280 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 130 ms
130 msScripts block the page for only 130 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 28.0 MB in 448 requests
28.0 MBYour homepage downloads 28.0 MB in 448 requests on a phone: media 23.0 MB (3), images 1.8 MB (37) and scripts 1.5 MB (119). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
WR_grind2_HI_2e747dbb-ef94-4dc0-a462-eb195ec4e06c.webp weighs 724 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
1.0 MB2 images are downloaded at several times the size a phone draws them, for example WR_grind2_HI_2e747dbb-ef94-4dc0-a462-eb195ec4e06c.webp at 3,862 px wide, shown at 314 px. Resized copies would save about 1.0 MB.
14 images below the first screen load straight away
14 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (774 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.9 g of CO₂ per visit
7.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.93 g of CO₂e: 951.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
11 images without alt text
11 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (19 characters)
Your title is only 19 characters: “The Rain Collection”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
7 H1 headlines
There are 7 <h1> headlines (“”, “” and “Discover Our Range of Kitchen Products”). One clear main headline is easier for people and search engines.
Meta description is long (163 characters)
Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.
38 internal links, 12 external
The homepage links to 38 pages on theraincollection.com and 12 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.theraincollection.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.theraincollection.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (498 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.theraincollection.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.theraincollection.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.theraincollection.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://www.theraincollection.com/customer_authentication/redirect, https://www.theraincollection.com/blogs/recepies, https://www.theraincollection.com/products/grater-rain-white-rain-set, https://www.theraincollection.com/products/black-white-rain-set, https://www.theraincollection.com/collections/all and https://www.theraincollection.com/pages/our-story and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://www.theraincollection.com/customer_authentication/redirect, https://www.theraincollection.com/products/black-rain-signature-pepper-blend, https://www.theraincollection.com/products/white-rain-himalayan-sea-salt, https://www.theraincollection.com/products/black-rain-grater-rain-set, https://www.theraincollection.com/products/grater-rain-white-rain-set and https://www.theraincollection.com/products/black-white-rain-set and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.theraincollection.com/cdn/shop/t/9/assets/section-hotspot-banner.css?v=4940' b…”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
19 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 349 words of copy
The homepage carries about 349 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
14 calls to action
The homepage has 14 calls to action, for example “Login/signup”, “SHOP” and “Shop All”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 23 testimonial or review blocks, 17 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and TikTok Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theraincollection.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Bundler Bundles App · Microsoft Clarity · Triplewhale · Avada Seo Suite · Judge Me Reviews · Selleasy · Rivo Loyalty Rewards Referrals · Whatmorelive · Mailchimp · rebuyengine.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on theraincollection.com, including 17 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.