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theryderhotel.com website review

Visit site (opens in a new tab)Reviewed 13 November 202639 issues · 90 checks

This review found 39 issues worth fixing on theryderhotel.com, 16 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
256 ms139 msMay 23Nov 7209 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026174 ms
May 30, 2026169 ms
Jun 6, 2026155 ms
Jun 13, 2026152 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026158 ms
Jul 11, 2026154 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026155 ms
Aug 8, 2026183 ms
Aug 15, 2026196 ms
Aug 22, 2026212 ms
Aug 29, 2026229 ms
Sep 5, 2026222 ms
Sep 12, 2026224 ms
Sep 19, 2026229 ms
Sep 26, 2026242 ms
Oct 3, 2026237 ms
Oct 10, 2026236 ms
Oct 17, 2026237 ms
Oct 24, 2026238 ms
Oct 31, 2026228 ms
Nov 7, 2026209 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of theryderhotel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. theryderhotel.com at 0.7 s0.7 s
  2. theryderhotel.com at 1.3 s1.3 s
  3. theryderhotel.com at 2.0 s2.0 s
  4. theryderhotel.com at 2.6 s2.6 s
  5. theryderhotel.com at 3.3 s3.3 s
  6. theryderhotel.com at 3.9 s3.9 s
  7. theryderhotel.com at 4.6 s4.6 s
  8. theryderhotel.com at 5.2 s5.2 s

Speed

14 to fix33
  • Use efficient cache lifetimes

    1.6 s · 1.1 MB

    38 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    1.4 s · 975 KiB

    About 975 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.6 s

    1.6 s

    Google Tag Manager costs a phone 1.6 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and zambezimarketing.io and others), adding 17.2 MB and 3.2 s of main-thread time.

  • zambezimarketing.io adds 402 ms

    402 ms

    zambezimarketing.io costs a phone 402 ms of main-thread work and 14.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    900 ms · 354 KiB

    8 images could be 354 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Facebook adds 697 ms

    697 ms

    Facebook costs a phone 697 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    340 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 340 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 320 ms. During a long task the page ignores taps.

  • Google Maps adds 275 ms

    275 ms

    Google Maps costs a phone 275 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 1,734 HTML elements

    The page has 1,734 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user INP: 206 ms

    206 ms

    Real visitors wait 206 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 174 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 559 ms

    559 ms

    Real visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 18.4 MB in 152 requests

    18.4 MB

    Your homepage downloads 18.4 MB in 152 requests on a phone: media 14.9 MB (5), scripts 2.4 MB (47) and images 764 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • About 5.2 g of CO₂ per visit

    5.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.20 g of CO₂e: 624.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9392
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 164 internal links, 24 external

    The homepage links to 164 pages on theryderhotel.com and 24 external pages.

8 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Downtown Charleston's boutique hotel with pool. Modern rooms, tropical dining & near King Street. Book direct for exclu…”.

  • One H1 headline

    Your main headline reads: “Boutique Hotel In Charleston”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “The Ryder Hotel | Best Boutique Hotel in Charleston SC with Pool”.

  • Canonical URL set

    The canonical URL is https://www.theryderhotel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and Hotel.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.theryderhotel.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,141 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.theryderhotel.com/llms.txt (17 KiB, 81 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.theryderhotel.com/discover/featured-experiences and https://www.theryderhotel.com/book have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.theryderhotel.com/discover/featured-experiences has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=283021906&Ver=2&mid=4bb6bf62-f800-443c-89b2-26031ec31177&bo=1&sid=6a350120df1e11f1b5f4791b27ce7618&vid=6a351b80df1e11f1b7f5d3194adf5354&vids=1&msclkid=N&pi=918639831&l.

  • 11 small tap targets

    11 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 736 words of copy

    The homepage carries about 736 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK NOW”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Contact”, “Book Now” and “Order In-Room Amenities”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theryderhotel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
DigitalOcean

Hiring

Hiring
160 open roles
Job board
adp

Upkeep, stack, hiring and company data from programmable.info

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